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First Ever Anti-Fur Protest on Second Life

Written by PETA | June 28, 2007

I’m pretty excited about this one, as it’s the first time PETA is dipping its toe into Second Life. On July 12, we’re teaming up with cruelty-free designer Stella McCartney to co-host an event on a specially created island in the virtual world. Visitors to the island—which is inspired by the English countryside, with stables, picnic tables, and a Linda McCartney veggie burger stand—will be able to show support for PETA in virtual terms. All visitors will receive a bunch of cool anti-fur gear for their Second Life character to wear; you can donate money in Linden dollars, the community’s currency, which PETA will be able to exchange for real U.S. dollars, and you’ll be able to dress your character in a sweet T-shirt with the slogan “I’d rather be pixilated than wear fur.”


And check this out; there are real-world prizes to be won as well. We’re holding a competition on the island from July 12 – July 19 for a new PETA slogan based around the iconic tag line, “I’d rather go naked than wear fur.” Prizes include two tickets to McCartney’s spring 2008 show in Paris, one of the designer’s Appaloosa bags and her entire Care skin care line.

For those of you already on Second Life, I’d be glad to email you when the island goes live. Just send me an email so I have your address.

Commenting is closed.
  • Lynaja says:

    hey second life isnt hard to sign up. its really easy actually oO but anyways. what i was wondering about if peta is having an offical place in second life that allows to donate with L$.if so it would be nice if somebody could post a slurl! thank you 3

  • Ryu Darragh says:

    Just remember the Furries in SL are not wearing furs taken from animals nor are fursuits worn by fursuiters or plushies in any way made from real animal fur. Furries if made real would grow their own and fursuiters and plushies would never dream of using real fur. They care about animals too much to ever do something so despicable.

  • Freddie says:

    Pamela Anderson is making an appearance at the protest tonight at 7pm BST to celebrate PETA’s 25th birthday!

  • Maya says:

    Kickbutt campaign. Really clever. Looking forward to more!

  • Anonymous says:

    Can you post details on time of the picnic and island location? Thanks!

  • Annette Albright says:

    I want to know how to enter the peta slogan contest. Thanks

  • Serinity says:

    I don’t need another 5$ added to my phone bill…I’ve unsubscribed from the emailtext thing meaning that unfourtunatly I won’t be able to be on Second Life either.

  • Serinity says:

    Why is Second life so freakin hard to sign up for? I REALLY want to be able to see this but I’m currently waiting for some email to come on my cell phone it says one already had but I wasn’t signed up for the service so I signed up and now I don’t know how to get to my message! If I ever DO end up getting this sinage correct the name will be Talli Broome so you can spot me.

  • carolyn LaFond says:

    how can I enter the PETA slogan contest judged by Stella McCartney?

  • AnimalLib says: