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Fashion History Is Made

Written by PETA | February 5, 2007

Everyone I’ve talked to who was at the Marc Bouwer show says that it was just amazing. It was full of celebrities, the media loved it, and Marc’s animal-free designs were beyond anything that’s ever been seen.

I promised you video, so here it is:

This was the first ever collection presented by a designer of this caliber who is 100 percent cruelty-free. Totally awesome.

Pretty much every media outlet was there, including AP, Reuters, The New York Times, and, well, everybody else who is anybody. These are a few of the comments from the press coverage:

“Texans who would rather wear faux fur—yes, there are more than you think—would have loved the Marc Bouwer show. Known for creating gorgeous red-carpet gowns, the designer unveiled real-looking faux chinchilla, tiger, astrakhan and mink furs.”

“With its “Imitation is life” tagline and PETA-approved cruelty-free fabrics, Marc Bouwer’s calculated opening looks—a series of gasp-inducing, and yet entirely faux fur coats—signaled a powerful statement that resonated throughout the remainder of his collection: the only skin you need to look glamorous in today’s fashion world is your own.

“Marc Bouwer’s collection was exquisite. The dresses were the highlight of fashion week thus far. It will be a feat of talent to out-do Marc’s dresses.”

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  • K says:

    Wow those garments are beautiful! Thank you for not using real fur in your designs and for speaking out against this atrocity! You’re an idol!

  • Sherri B. says:

    I really applaud Marc for sticking to his message. Thank you Marc Bouwer I am so glad there are designers out there like you and I hope hope hope more will join you and soon!

  • paul says:

    Although I’m not into fashion I think this idea is a great way to promote furfree cruelty free clothes. Fashion designers that use fur would do well to take a leaf out of Marc Bouwer’s Book

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