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Facing Off Against the Leather Industry

Written by PETA | February 3, 2011

Shoppers came face-to-face with their footwear at a recent PETA India protest.

The event took place at a busy shopping center during the International Leather Goods Fair, which was being held nearby. Indian media couldn’t get enough of the display of bloody “cow’s heads” on meat hooks, and major news outlets turned out to cover the protest. PETA India staffers and volunteers got several opportunities to tell reporters and shoppers about how cows, buffaloes, and other animals suffer for a pair of shoes. In India, as in the U.S., animals used for leather have their throats cut in full view of other animals, and many are dismembered and skinned while they are still conscious. PETA India asked shoppers to choose synthetic leather and other cruelty-free options, available at their local mall.

Maybe next time they can include some cow costumes with fake human skin wrapped around their hooves. Hmmm, now there’s an idea for a demonstration … 

Written by Michelle Sherrow

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  • Mike Quinoa says:

    PETA India rocks! There’s many great Indian restaurants here in Toronto, all with veg options. Some are exclusively vegetarian. For anyone who thinks a veg diet is limited, these eateries tastily prove otherwise.

  • Dieda Artemis says:

    I saw a terrible documentary about Indian leather. Indians respect a lot the cow, but they are as weak as all the other human beings. The smell of money is stronger, so they send the cows away to be killed by someone else. The documentary’s name was ”Earthlings”.

  • nancy says:

    I’m so glad to see this awareness growing in India.