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Denny’s Victory!

Written by PETA | January 8, 2008

PETA got a call this week from representatives of Denny’s restaurants confirming that the company has ended its partnership with the Ringling Bros. and Barnum & Bailey Circus. Denny’s smart decision to sever ties with a company that (among other things) beats animals with steel-tipped hooks to make them perform required a little bit of pushing from our end, including protests at Denny’s HQ and outside Denny’s CEO Nelson Marchioli’s speaking engagements, mailings to every Denny’s restaurant in the country, personal meetings with restaurant managers, countless calls and emails from our members, a spoof website, and a shareholder resolution calling on the company to end its affiliation with Ringling.

The point I want to really drive home here is that with awesome, creative animal-free circuses like Cirque Du Soleil delighting audiences around the country, there’s absolutely no reason why a company looking to do a circus promotion would ever need to get into bed with Ringling Bros. It’s outdated, it’s unethical, and it’s bad for business. And we’ll do everything we can to make sure the world knows that.

Denny’s joins General Mills, Burger King, Liz Claiborne, MasterCard, Ford Motor Company, and Sears, Roebuck and Co., all of which ended their sponsorships of either Ringling or UniverSoul circuses following negotiations with PETA. Here’s what PETA Director Debbie Leahy had to say about the victory:

“We commend Denny’s for distancing itself from the cruelty to animals that defines Ringling. Denny’s has realized that supporting animal abuse is no way to promote a family-oriented business.”

A huge thank you to everyone who took action on this campaign—calling or e-mailing Denny’s, participating in protests, or simply encouraging their friends and family to boycott the company until it ended its association with Ringling. This is a big victory for the animals suffering under the Big Top, and it sends an important message to circuses that use animals that their days are numbered. But they already knew that.

And finally, if you have a moment, please click here to ask AAA to follow Denny’s lead and sever all ties with Ringling Bros.


Commenting is closed.
  • sarah says:

    This is so good. All animal circuses are horrid and no animal deserves to be forced into doing dangerous tricks for our entertainment and selfish pleasure. It’s great to see that someone is making a difference well done peta this is brill!

  • kristin fields says:

    yea! one step closer to ending animal exploitation and abuse in circuses and beyond…there’s more work to do!

  • Celine says:

    Woohoo! Way to go Denny’s. Thanks PETA! This is just one step closer to stopping the abuse. Ringling can kiss my butt.

  • Grace says:

    Chasety This is still a victory for animals. Nothing is perfect in this society never will be. Can we PLEASE just be happy about the small victories? The goal was to end the sponsorship that was achieved. Don’t be such a Negative Nelly!

  • Grace says:

    Nefarian Get a clue. Denny’s was a corporate sponsor of the circus they support encourage people to attend. If all companies would end their affiliation with the circus they could put them out of business! Out of the business of cruelty to animals!

  • Grace says:

    Hallie Denny’s is commended for ending its affiliation with the cruel circus thus creating financial difficulties for Ringling Bros. hopefully one day putting them out of business for good. Peta cannot be expected to coerce all restaurants to quit serving meat that is just not possible. Let’s celebrate the small victories keep working towards the goal of ending animal cruelty in all its forms.

  • Kaylan says:

    cool even though i didn’t know that Denny’s sponsored that circus i don’t go to circuses because i am afraid of clowns that Cirque Du Soleil looks cool and there is no animals to abuse maybe Ringling Bros. and Barnum Bailey Circus could do the same

  • alesha says:

    PETA rocks!!!!!!!!!!!!

  • Brian says:

    I thought circuses were innocent now I know it’s abusing it feels like we need revenge to let the workers know how much it hurts to be forcing entertainment…. Good work Denny’s! Now we have a place that cares!

  • linda says:

    I feel really sorry for all the animalsthey have to go through all that pain.I WISH I was a vegetarian but my MOM says it has protein. I should and will convince heri would do anything for the environmentPETA my most favorite charityand the animals.

  • jennifer says:

    i remember when i was a child going to the circus i thought it was cool i was young and nieve not knowing what really goes on something came over me today the show the animals are not happy there and the trainers who handle the animals should be whipped and mistreated just the same as they do to their animals then put behind bars and wild animals deserve to be left alone and happy I WILL NEVER AGAIN BRING MY SON TO ANOTHER CIRCUS AGAIN!

  • Bob McChesney says:

    Very good Denny’s. I’m glad you saw the light!

  • Cris Smothers says:

    This is great news. I really needed some. By the way I was so proud to read this list of famous Vegans that goes all the way back to Jesus. These are my hero’s… httpwww.happycow.netfamousvegetarians.html

  • amandaa says:

    i likee to eat at dennys too

  • Najwa says:

    Wow Denny’s did a good job. Kudos to them!! Down with all circuses. In my opinon circuses arent cool even if they did treat their animals in a kindly matter!! I will never see a circus in my whole entire life unless they start treating their animals with respect!!!!

  • Cayce says:

    Way to go Denny’s.

  • Keila Villegas says:

    AWESOME!! Great job PETA.

  • Tiana says:

    YES! thats what i call a battle those animals deserve long HAPPY lives

  • amilkar says:

    Down with the circus!

  • Millie says:

    any ideass where i can get a graph on circus abuse zoo abusee etc… it seems impossible to find z

  • Beth says:

    I just called my husband and told him he could start eating at Denny’s again!!

  • sheillah vargas says:

    Keep on fighting PETA! As i will be doing the same with you!