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The Cure for Breast Cancer—Don’t Think Pink

Written by PETA | October 13, 2011
© Robyn Mackenzie/

“If shopping could cure breast cancer, it would be cured by now,” says Think Before You Pink, an organization dedicated to ending “pinkwashing”—slapping pink ribbons on products in order to convince consumers that they can end breast cancer by buying pink products. In truth, reports Forbes, corporations seek to profit off consumers’ strong feelings about breast cancer while simultaneously marketing products that actually contribute to the disease.

Such was the case with KFC‘s cancer-linked chicken, sold in “Buckets for the Cure,” which, adding insult to injury, didn’t really raise much money for cancer research, either, as is often the case with pinkwashing campaigns. And what little money makes it to breast cancer research frequently goes to support antiquated, unreliable experiments on animals.

I lost the person I was closest to in the world—my grandmother—to breast cancer, but I know that no matter how many pink sun visors I buy, it is unlikely that I am doing much to help with the search for a cure. Women deserve better than greedy corporations throwing a few pennies at a charity in exchange for huge profit margins. We deserve better than having our money spent on experiments that have proved to be useless. We deserve a cure, and the only way to find one is to stop buying pink doohickeys and start supporting breast cancer research that works—cutting-edge, effective, non-animal research.

Written by Michelle Sherrow

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  • says:

    nice post this is what i’m looking for….

  • M.D. says:

    This is a horrible article. The people who have commented on it and agreed with are also horrible or hopefully simply uneducated. First of all, it is not true that only 10% of cancers are genetically based, the truth is that 99% of cancers cases can be traced back to a relative having had the discease in the past. For those of you that say that it is bad to buy/wear pink because no money is actually donated are wrong also. When a company says “some proceeds are donated” you can ask them how much they are actually donating, some donate more than others, and it is your personal choice to decide to donate to which one. As for the general wearing of pink, people are showing support and building moral, it is simply a kind gesture. This just makes me so angry, why is PETA voicing to help animal rights before we help our own people? How are we able to help the animals after everyone is sick or even dead? Please think before you voice an incorrect statement. Thank you.

  • martin miller says:

    I have been researching phytonutrients that fight cancer for almost two years..since my diagnosis with stage 4. In learning about things that fight cancer one also learns about things that help and assist cancer growth and metastasis. I am deeply disappointed that I have to add to that list simply for sheer nerve and idiocy the CEO’S AT KFC. My wife has faced cancer, my sister in law..and now me. My blessings on those that will pick up the fight when I am no longer able. martin

  • Dahlia Moreno says:

    Great article! I’ve always thought the same way. Pink products are just a marketing strategy to increase sells. Works as a placebo that make you feel better by choosing the product with the pink ribbon instead of the regular one. But really, by acquiring a 5 dollar bottle of water that will donate 10% of the profit to a charity you ain’t helping that much… If you are really concerned about cancer you can always donate directly to the charity without the intervention of any company.

  • Marina Drake says:

    The best cure is prevention. Less than 10% of cancers are genetically based. Prevention means going vegan and working to get government and industry to stop polluting the environment and putting carcinogens in our body care products.

  • Christopher says:

    I would like to point out that not ALL companies donate to animal testing facilities, some of them donate to the advanced ones that are REALLY making a difference.

  • marisa says:

    This is a good article and this is something I have said for years now. Buying a product will not help research. Not to mention, if you notice, the companies only say, “a portion will be donated to research,” but don’t bother mentioning how much of a donation.

  • kathy says:

    I’d no idea

  • Linda Lomasky says:

    I agree completely with this article. These companies are greedy and do not really care about finding a cure.

  • Sally Lawrence says:


  • Kiku says:

    all of my mother’s side of the family have experienced this horrible disease (only my grandmother has survived) and my fathers side is linked to ovarian (the two apparently go hand in hand). I have been to that i am in the very high risk category, when people find this out they ask if I give money to the cancer foundation, most are shocked when I say no I give it to organisations like Young Women’s Breast Cancer Foundation. I know that for my generation there will be no cure but I hope that there will be one for my children

  • Ky says:

    I hate how its always breast cancer too. I mean having cancer isnt funny but we should also care about people with lung or colon cancer. I think people are so attached to boobs, so thats why they care so much. But i know all my money is just going to animals testing, how about people change their life styles and how about we stride towards a greener earth. our cars, cell phones, microwaves..all probably give cancer but i dont see anyone giving them up for their health. i dont really support cancer research, i think we shouldnt cheat mother nature. humans think they can be immortal.

  • Amanda Gallagher says:

    I love that this is now getting out to the public. There is a book that is out called “pink ribbons inc” They have now made a movie that just played at the toronto film festival and soon will be available to rent also called “pink ribbons inc” here is a link to the trailor that gets the point across. My mother was diagnosed with breast cancer luckily it was early enough detection and she is now breast cancer free. She is very upset that companies are making profit off breast cancer by making it a pretty pink ribbon when in reality there is nothing pretty about it at all what so ever. Please watch the trailer and go see think before you pink!

  • Wendy Nichols says:

    I can only add one negative experience with trying to aid Breast Cancer Research/Finding the Cure. Years ago I bought lots of yogurt, saving the tops to mail in. After mailing easily 100+lids and feeling good about some sort of contribution they came back. Seems there was a deadline. (?!) It really put me off and has made me think. Who & what truly helps and supports this cause. I will definitely check out the Cruelty-Free Charities though. Hope someday there will be a cure!