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Chrissie Hynde’s McCruelty Billboard Rejected

Written by PETA | December 21, 2009

When rock deity Chrissie Hynde says “I’ll Stand By You,” she really means it.

When we told Hynde that we were resurrecting our McCruelty campaign, she pulled out all the stops, starting by unveiling her new “i’m hatin’ it” ad in Salt Lake City, where throngs of people were thrilled to see the powerful image. But the folks at Cleveland Outdoor Advertising weren’t so thrilled when we submitted the Ohio native’s ad to them as a billboard. According to PETA’s advertising agent, Cleveland Outdoor Advertising “didn’t feel comfortable” with the ad.


Chrissie Billboard


Well, often the truth isn’t comfortable, and in this case it’s painful—scalding, actually. The chickens who are killed by McDonald’s suppliers are dumped onto conveyer belts, shackled upside down, and then run through an electrically charged “stun bath” before their throats are cut and they are immersed in defeathering tanks full of scalding-hot water—often while they are still conscious and able to feel pain. Join Chrissie Hynde in urging McDonald’s to make it suppliers adopt controlled-atmosphere killing, a less cruel method of slaughter. It would cost the corporation nothing to ask its suppliers to make the switch, which would spare millions of chickens from enduring extreme suffering.

Written by Logan Scherer

Commenting is closed.
  • Julia says:

    I had no idea Chrissie Hynde was from Ohio so am I. We really need to write to them the people in Ohio are very setting their ways. I don’t know how many people call me “weird” a day just because I choose not to eat innocent animals.

  • Saucy says:

    Micah It’s not slander if it’s true. And the correct term would be libel. Happy Holiday Chrissie Love ya Saucy

  • Micah says:

    Jacob in regard to “And they “didn’t feel comfortable” with the ad WTF kind of an excuse is that?” If they feel the ad is potentially slanderous they will refuse the ad because they can be sued for condoning falsehoods. It also goes both ways I would expect nothing less if it were a McDonald’s ad that was false about PETA. Money talks I think that is one thing this whole world can agree on.

  • Jacob says:

    Jay from Ottawa I think I understand the strategy in attacking a specific restaurant rather than the farming methods overall. The strategy is that if cruel conditions aren’t associated with certain restaurants people will think that the cruelty in factory farming is an isolated problem that would only be encountered when buying the most generic of meats. If the cruelty is associated with a restaurant then some people will want to stay away from a restaurant they once frequented. And they “didn’t feel comfortable” with the ad WTF kind of an excuse is that?

  • David says:

    OK a failure. I’d say this is a SUPERB ad though. PETA Let’s try to get this up in other parts of the country. I85 South outside of Atlanta GA gets heaves of gridlocked traffic I’m in this every morn. And people tend to look around more at stuff to read when in traffic. Lets get this ad up in other places!!! Come on PETA someone EMAIL ME !!!

  • Ashley says:

    As a native Ohioan I say “C’mon!”

  • Jay from Ottawa says:

    And you’re only going after McDonalds ? the american chicken industry is what you should target McDonalds is just a cog in a much bigger machine. Chickens now grow twice as fast and in lightless areas and are unable to deal with their extreme weight gain and are barely able to stand up. Lobby chicken farming methods not McCrappy. People should just know better than eating McDonalds. Heck beef patties sold by fast food business are washed in amonia where are human rights in all this ?

  • md says:

    Chrissie Rocks!!

  • Phyllis Stein says:

    What do you expect from Ohio? That’s why she got out of town and moved to London. All her work is very important for the cause. And she is for real. What a great Rock ‘N Roll Chick who can actually play guitar and sing at the same time. What a voice!

  • Kurt K says:

    I think some of you need to learn what free speech really means. True you can stand on a street corner and say anything you want. You can write any paper or essay you want as well and you are protected by the 1st admendment. However if are using an ad company they have the right to refuse your business if they find the material offensive vulgar controversial or they can refuse any ad even if they flat out don’t like the message. They own the billboards therefore they are responsible for the content. Just like PETA has the right to refuse to post messages on the board that they find damaging to their message. If you want to ensure that this message gets on a board I suggest you purchase a piece of land and build your own advertising space. Then you can put up anything your heart desires. If you do purchase your own space I doubt you would let McDonalds advertise.

  • blosque says:

    yo… bookmarked post

  • Shari says:

    ROCK’N OUT TO SAVE THE CHICKS! Shame on them for not letting this billboard go up. Chrissie Hynde’s is a powerful women who people can trust! I know this would have gotten my attention if I saw it!

  • Rad_Rosa89 says:

    Wow really now? this is freaking insane!! how can they reject this ad?! It’s the truth and they don’t want to expose it to the world?.. Unbelievable..

  • Brien Comerford says:

    Infinite plaudits for Chrissie Hynde. There is no free speech for people who advocate on behalf of animal rights. I guess it’s not acceptable to respect and protect God’s creaatures in our “religious” country.

  • Michele Glascott says:

    so much for freedom of speech!!!

  • drew says:

    So do we not write to Cleveland Outdoor Advertising? This is outrageous that they would reject this ad! It is a legitimate fact is also protected under free speech and is against severe animal cruelty and it provides a service to the public by informing them of these facts. There is nothing wrong with it.

  • Bailey says:

    That’s sick!! McKiller’s needs to change that!!

  • Cindy says:

    HOLY SHT. I had no idea that’s what chickens had to go through in order for our nuggets. Wowzer. This isn’t right. Just for our food they shouldn’t have to endure so much pain. Definitely agree with you on this. peta ftw