Chrissie Hynde Rocks Philly Against McCruelty

No one—and I mean no one—rocks like Chrissie Hynde. Whether she’s fronting the Pretenders or backing a PETA campaign, the vegan Rock and Roll Hall of Famer is never in the “Middle of the Road.” In fact, she’s always willing to go the extra mile (or “2000 Miles“) to help animals.

Case in point? After helping us re-launch our McCruelty campaign last year—urging McDonald’s to require its U.S. suppliers to upgrade to less cruel slaughter standards—Chrissie took time off from promoting her upcoming album in New York this week to kick off our new “i’m hatin’ it” national ad blitz with an appearance in Philadelphia. And to make sure that people got the message, she not only unveiled her attention-grabbing billboard, she also passed out some of our thought-provoking Unhappy Meals to the fine folks of Philly!

Check out these pictures:

Written by Jeff Mackey