CareerBuilder No Match for Lucky Dice
|Graham Racher | cc by 2.0|
In Vegas, one roll of the dice could change your life. But job search website Dice isn’t leaving its fate to chance—the company gave customers who care about animals a reason to flock to its site by promising never to use great apes in its advertising.
By signing PETA’s Great Ape Humane Pledge, Dice trumped its competitor CareerBuilder, which is still using baby apes in its ads—apes who were stolen from their families and beaten to make them compliant and who will likely be dumped at miserable roadside zoos when they become too big to control.
Now that both Dice and Monster have agreed to protect apes, let CareerBuilder know that its luck is running out.