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Buyer Beware! Companies Misleading Consumers on Animal Testing

Written by PETA | March 7, 2013

Since PETA began campaigning to expose companies that conduct agonizing and deadly tests on animals, consumers have firmly supported cruelty-free businesses like those on PETA’s list of companies that don’t test on animals. Realizing this, some unscrupulous companies are concealing the whole truth from consumers about their animal testing policies, but you shouldn’t buy their propaganda—or their products.

Recently, for instance, Shiseido announced that it would mostly stop testing on animals. While eliminating animal tests is welcome, the company added that it would continue to test ingredients on animals “where it is required by law.” So money spent on Shiseido products will continue to fund cruel testing on animals in countries such as China, where animal testing is still required by the government (although PETA’s working to change that, too)—meaning that the company has not eliminated animal testing entirely.

Mary Kay is another corporation that seems to be playing word games with its customers, claiming that it doesn’t “conduct” animal testing. Yet while Mary Kay might not perform the tests itself, the company does pay the Chinese government to test its products on animals.

PETA has also repeatedly contacted a number of other companies that refuse to reveal their animal testing policies. These companies—which should not be considered cruelty-free until they make a clear statement on animal testing—include the following:

  • Revlon 
  • AmazingCosmetics
  • Amway
  • Elizabeth Arden
  • Hello Kitty
  • Jurlique
  • Puig (Paco Rabanne, Carolina Herrera, and Nina Ricci fragrances)
  • Talika

What You Can Do

By refusing to support companies that test on animals, we leverage our collective buying power to send a distinct message that testing on animals for cosmetics is unacceptable. To make sure that you’re shopping truly cruelty-free, please check the online listing of companies that do and that don’t test on animals or order your free copy of PETA’s first-ever global cruelty-free shopping guide!

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  • Michelle says:

    Shell,it makes me sick and so shocked that Clinique,revlon and its blew me away that Avon do….!?!

  • Raye says:

    I had thought all this time that Revlon was cruelty-free, I am so disappointed. I love their lipsticks and was buying them thinking that these companies did not do this anymore … so glad that PETA is a part owner and trying to change things for the better!

  • Barb Marion says:

    I am disgusted by all this animal testing. I have no time for animal cruelty. My friend recently opened my eyes to all this. I will be spreading the word. All together we can make a difference.

  • Alex Di Donato says:

    Absolutely disgusting! I will certainly not be buying from these companies again! Makes my blood boil, just wish I knew this sooner!

  • reinhilde Boillaerts says:

    Just sick !!!

  • Susan Seitz says:

    I called Revlon yesterday to clarify because they had pulled out of China. They will read you a statement, the first line being that they don’t test on animals..but further into the script they say they don’t test except where required by law, (which includes China.) When I asked the person on the phone if they were still testing she referred me back to the statement. I said your statement contradicts itself by stating g you don’t test, then later saying well, we do test in some places. So which is it? She also refused to transfer me to someone who knew the actual answer. So I told her the doublespeak was dishonorable and most consumers aren’t as stupid as they apparently think.
    That is what you have to look for …the part about “except where required by law.” Those companies are testing, and trying to hide it.
    PETA is getting g China to explore animal free options…but the question then will be, do I go back to my beloved MAC? Any company who touted themselves as cruelty free here but quietly began to sell in China will always put profit above doing the right thing. So how will they betray my trust the next time?

  • Tina says:

    I emailed Revlon and asked them about situation in Chine- they pulled out of China. So I decided they are cruelty free now again
    I got this reply

    Revlon does not conduct animal testing and has not done so since 1989. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that women should have the opportunity to express themselves through makeup, so we sell our products in many markets around the world and as such, are subject to local rules and regulations. Regulatory authorities in a few countries conduct independent testing in order to satisfy their own mandatory registration requirements. Revlon complies with all regulations in the countries in which our products are sold, and supports the advancement of non-animal testing alternatives and methodologies in our industry.


    • Victoria says:

      This is where it gets tricky “to satisfy their own mandatory registration requirements”, so they DO test in some countries. For me it makes all the difference. There are animals out there who suffer for us. Is this fair? I’d rather not wear any make-up at all, then wear Revlon. Anyways, there’re cruelty-free brands with quality products. It isn’t a market just for one company.

  • Amy says:

    On the Revlon FB page I asked why they started testing on animals again. They replied- Hi Amy, Revlon does not conduct animal testing and has not done so since 1989. To find out more details, please go to our Facebook “About” page. Yeah right Revlon ‘wink, wink.’

  • Debbie says:

    This makes me sick!!!!!!

  • cindy says:

    Clinique is cruelty free

  • Patricia Long says:

    I will not use these companies again!

  • Maura says:

    Does anyone know if Origins is cruelty free???

    • Laura says:

      I believe you can find a list of cruelty free brands on paula’s choice. The image above is so upsetting I feel like crying. As a vegan I was definitely considering switching to an all natural ‘raw ingredients’ beauty regime, and after seeing that picture I don’t think I’ll ever buy another product for the sake of vanity again :'(

  • Colette says:

    Most companies pay others to test ingredients of product. Then say the product as a whole is not tested on animals. I only buy products in uk with the BUAV leaping bunny logo

  • mary says:

    Those poor bunnies are suffering needlessly and are in excruciating pain for no good reason when the companies can use accurate computer testing instead. I love bunnies and used to own 6 rescues at one point. They are so sweet and defenseless. It’s so cruel what they put these poor creatures through with no pain medication. Bunnies aren’t the only ones to experience this horrible way of life. I pray for all of them and will ban all companies that test on animals.

  • Lynn Jackson says:

    Goodbye Revlon… really are heartless!! So are all the others that use animals to test their products!! We won’t give you the time of day!!

  • Im absolutely horrified by the bunny photo! Thank you for the list of names! Bless you PETA!!

  • Moira Munro says:

    I will also not giving these cruel organisation ANY form of presence …… It disgusts me that in this day and age we are not at a stage where our intelligence says NO to ANY form of cruelty ……. As it is known greed, power and the lack of intellect damages the world we live in …… I hope soon these organisations find the tiny electrical neuron that’s tells them NO to what they are doing …..

  • irene says:

    Thank you for keeping us aware of this. Companies depend on the consumer; we can make them or break them; its all about the money. We allso need to let them know why we are not buying their products.

  • emma says:

    Bummer Revlon. You just lost my business. But I’m actually surprised (and happy) this list isn’t larger.

  • Joanne Frimel says:

    I will not buy from these company’s and will tell my friends too

  • Please, stop abuse these poor animals. I will never buy anything from these companies!

  • Emma Phaneuf says:

    I will not be buying from these company’s

  • lisa says:

    Wats the best make up to buy that dnt test on animals

  • sharon says:

    That’s it! Will not buy Revlon ever again. I will think about this every time I see one of those company’s products, whether I want to or not.

  • Kaitlyn says:

    PETA, please try to get these companies to stop testing on animals. This is just horrible. I liked a lot of Revlon’s foundations but I am not buying from them anymore if they’re going to keep abusing animals like this.

  • Dean says:

    All liars what a disgrace, do they try these products on their own pets?

  • Pearl Hill says:

    I support your cause

  • Tahler says:

    Dang, I thought Revlon didn’t test on animals. Shame on them. Shame on CHINA!

  • Coral Ann says:

    Oh man, not Hello Kitty 🙁
    Looks like I won’t be buying their products anymore!

  • alina says:

    Mary Kay continuing to test animals is not only horrific cruelty but is worthless as they use toxic chemicals that were very allergic to me. I will never ever buy anything from Mary Kay, once was enough and suggest no one buys any of their toxic products.

  • tina morgan says:

    that is so disgusting I will never buy from these stupid companies ever.

  • Bob says:

    I will never buy products by these companies again until I know they have changed

  • Every living being on this earth is a gift from god!I quit wearing make up(if people dont like me for who i am they’re not my friends) So many things i have used for years are now getting deleated from my life that i have left. I’m not real good with compt,so i wanted to ask how to or if i can get a list through the mail of safe items(companys) to by from..I dont need a lot ,cleaning items(dish and laundry i have to change).Been trying to find leaping bunny?I quit bying meat also.Dont by many clothes ,only nesesitys (SP), If i cant find whats right ,I’ll do without,because I won’t be o part of helping whats happening..

  • I will not be spending anymore money on those company’s products

  • Thank God I don’t buy these products nor do I use any make-up

  • Patricia Charles says:

    If everyone would STOP buying these products because they test on animals, then maybe they would quit!

  • Lee says:

    Zero tolerance of ANY animal testing!

  • Kristi says:

    Do you know if Chanel, Trish McEvoy, and/or Giorgio Armani test on animals?

  • STILA fits this description, but has not faced ANY fire for it from anyone but a few consumers.

  • Remember that you want to be sure they don’t test on animals AND that they don’t contain animal products in their formulation. The two are separate issues.

  • Tina says:

    I am confused on the Hello Kitty. What do they make that would be tested on animals? Do they make cosmetics? All I have ever seen is clothes and toys/accessories. Do they test those on animals? Just confused as most of this is for cosmetics and I’m just not aware of any. Maybe they make kids make-up?

  • Neeza Rahim says:

    Hi PETA, I’m a makeup artist and always make a point in checking time to time on this list. However, quite shock to find out here that Bobbi Brown product do test on animals. Please can you confirm that this is true. Because I’m using Bobbi Brown products quite a while now for my work. Hope to hear from you. Many thanks. Sincerely, Neeza p.s. I’m an animals lover and I believe in beauty without cruelty.

  • P Mo says:

    Always please, always make sure anything you buy is free from animal abuse, testing, or products. We have to make this a better world. It has to start somewhere…can it be you & me?

  • Nicki says:

    I’m disappointed that Jurlique haven’t replied – I expected better from them. I won’t buy anything else from them.

  • Laura says:

    I used to buy Clinique, Estee Lauder, and more Revlon, since they changed to test on animals again, I do not trust anyone else, just some natural cosmetic, like “Bare Minerals, Hand Made Cosmetic, and I go to health store, to buy too”. I always check on everything I buy if it say “non rest on animals”. I love animals so much, and I it kill me when I see or when I hear how animals are suffering because of the human being.

  • Kim Scarlett says:

    I like Revlon, but I’ll be done with them as well!

  • Gabriela Polanco says:

    I believe Amway signed a deal with PETA stating that they will no longer perform animal testing. It was signed before the year 2000 if I am not mistaken. I buy their products because I have read in multiple places that they are against animal testing thanks to you guys. Please try to clarify this for us vegan Amway consumers. Thank you. 🙂

  • suzanne says:

    I love AmazingCosmetics, but will no longer use any of their products.

  • Suzan says:

    I used to buy Avon, Mary Kay , Clinique, Estée Lauder & Revlon, because they were supposedly cruelty-free, but they aren’t greed free and now they are testing below the radar. I e-mailed Avon, Mary Kay and Estée Lauder and they only company to even acknowledge my e-mail was Avon; so if and when the other greedy and non-responsive companies finally stop torturing animals, I will still not return to any but Avon because I feel that if my concerns as a customer aren’t worthy of even so much as a form letter, then these companies are not worthy of my “hard earned” money. I am now working to create my own skin care products at home and am finding that I don’t need those companies’ products after all. And with Peta providing lists of verified cruelty free companies, I can purchase those items I can’t make myself.