Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Burberry Shuts PETA VP out of Meeting

Written by PETA | July 17, 2008

Burberry representatives denied entry to Bruce Friedrich this morning, an action that we believe clearly violates the rules that govern publicly traded companies. Bruce, appearing as a proxy, had registered in time, confirmed his registration, and showed proper identification and a copy of his proxy voucher card to officials—but to no avail.

One might suspect that the problem here is that Friedrich is an outspoken opponent of the use of fur in Burberry’s clothing, and they don’t want their shareholders to hear what he has to say.

Bruce was slated to speak and urge shareholders to end the company’s use of fur, as stated in the shareholder statement that PETA Europe had sent directly to Burberry CEO Angela Ahrendts as well as their chair and chief designer. Included with the statement was video footage showing fur-bearing animals caught in traps, animals chewing off their own limbs to escape, and animals on fur farms crammed in tiny, filthy cages until they were killed by gassing, anal or vaginal electrocution, or having their necks broken.

Since Burberry is based in the United Kingdom, where cruel fur farms are illegal, they have resorted to importing animal pelts from Finland. Says Friedrich, “Burberry might not want its shareholders to hear about the company’s support for cruelty to animals so extreme that if the practices it supports were conducted in the United Kingdom, they would be illegal, but it has no right to shut out debate”.

Posted by Sean Conner

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  • Charlotte says:

    ahhthis makes me sick its wrong.animals have rights toodont they? Instead of the poor little animals dieng in this way why cant it be the people who are doin it to them !!

  • bella says:

    fuck burberry

  • Rich says:

    I think that using fur at this time in human development is disgusting more should be done to stop this barbaric trade. How can I help?

  • Roxanne Garnett says:

    That video was so sad….I’m STILL crying. I’m sending this video to EVERYONE. It makes me sick to think about those and countless others that are suffering. How do those people sleep at night?

  • lauren says:

    HOW CAN THEY DO THIS TO AN ANIMAL! IT HAS FEELINGS I CANT WAIT TILL THIS FUR TRADE IS STOPED ONCE AND FOR ALL

  • joan says:

    It’s hard to admit that some people pretend that they are civilized by wearing clothes made by Burberry and DKNY which clearly depicts how barbaric they can be just to feed us with a malign ideology of what should we be wearing. These animal tortures are barbaric practices that a civilized person should not do and according to Mahatma Gandhi a person who doesn’t give importance to small living creatures can not give a small amount of respect even to the entire human race.

  • Jane north says:

    Burberry is a terrible company. My friends and i used to always shop there but after fully looking into the cruel unhumane resorces burberry uses for fur i will never walk in to that store again. Recently i have donated $3000 to the PETA organization and it feels like i have made a difference. there are protests all the time against burberry and anyone can join them. so please do your part in the attempt to shut down ALL fur farms in america. You can learn other ways to help at bloodyburberry . com thanks so much jane north janeynorth1hotmail . com

  • Animal lover in the world says:

    Burberry is being fairly judged. They should have known that turning away a PETA vicepresident would have led to trouble. I hope they get it like a smack to the face and get it through their thick heads to STOP KILLING ANIMALS!

  • SHARI PEARSON says:

    I JUST EMAILED THE CEO OF BURBERRY. I HOPE I CAN FORWARD HER REPLEY TO YOU SOON. SHE REFER TO “FUR” AS “NATURAL HIDE” AND STATED THAT THEY WOULD NEVER BUY “NATURAL HIDE” FROM CHINA. ONLY IN FINLAND WERE IT WAS “NOT CRUEL IN THE MATTER THAT THEY GET THE NATURAL HIDE FROM”. I WAS SHOCKED THAT SHE THOUGHT ALSO THAT BURBERRY WAS BEING VIEWED IN A INACCURATED WAY. HOPE TO EMAIL YOU THERE RESPONSE SOON. PLEASE EMAIL ME BACK ON HOW I CAN FORWARD THIS TO YOU.YOUR EMAIL ADDRESS TO YOU SO YOU CAN POST IT IF YOU WOULD LIKE BUY THE WAY I INFORMED THEM THAT I WOULD BE BOYCOTTING THEM. THANK YOU SHARI

  • Maya, C.V.T. says:

    Well said Lynda! How can this company get away with this. BTW I don’t know what Burberry is I assmume it’s some fancy clothing store next time I’m in NYC I’ll have to visit it. NOT!

  • lynda downie says:

    Says alot about Burberry. I hope they are made to redress this violation. Go Bruce!

  • Matt says:

    What! You mean they stopped an obvious attempt to derail a company earnings report meeting!?! Well I never!

  • jessie says:

    They have urgly clothes and expensive. Who want to wear these urgly things which especially are made from the killing of animals!

  • Tracy says:

    my husband and i went to holt renfrew and he wanted to buy a few shirts from burberry i started telling him of in front of the salesperson then he tells me theres no fur on them you people are so uneducated well anyways he did not buy burberry we will never buy any product that carrys fur so that loser of a company lost about 800 of our money

  • Callie says:

    I dont think i will walk into a Burberry store anymore

  • Alison says:

    It would figure. Although it is irksome indeed I think it should be seen as a small victory. They are clearly intimidated.

  • brandie r says:

    Just because you’re denied entry into a meeting doesn’t mean you still can’t speak. I am certain his voice can and will be heard in other places that could possibly affect this company in a negative way.

  • kelly says:

    Burberry is a bunch of Nazis!!! I can’t even believe they would do this! Basically they just told the world they are GUILTY and know about the abuses and support it. Of course Burberry products are cheap junk made by slave labor anyway so it is no surprise.

  • Roxanne says:

    Boycott Burberry and sell their stock since it value will go down. wankers

  • nicole says:

    this is not acceptable!!! if people want to support the fur industry buy or wear fur products they should have to witness how these poor little creatures are skinned alive… i have never been so upset as i was after watching that video… this industry has to stop. there is no need for fur it’s cruel evil and ugly.

  • ann luyt says:

    Please would you tell me what is being done about the horrific pratice put on geese and duck for there so called foie gas pate

  • Daylight365 says:

    BloodMoney is red not green It’s greed that motivates these cruel belligerent lowlifes. Misery needs to be their trademark not class. How can this greed this taking of nature’s creatures that belong to us all for safekeeping be their personal warchest? Am I on the right planet? Have they heard of fake fur or is that too costly? What price agonizing cruelty suffering deceitful pain? If they had 12 a brain they would stand up for the law and morals. Their crimes are without pardon.

  • Mike Quinoa says:

    They have an opportunity to score some big PR brownie points but they seem unaware. They should have heard Bruce out and then the shareholders could make up their own minds.

  • SHAWSHANK REDEMPTION says:

    I have no respect for Burberry a rascal enterprise which stands for animal torture and greedy bloody money making without soul and conscience!

  • Carla says:

    BurberryKFC anyone!!?? What the heck is so difficult here? Peta is not going away anytime soon!! Don’t get them started cause they’ll find another way in I’m sure!! Change your ways already!! I”M even sick of hearing about your guys’ slackness to change!! Simple changes and they’ll go away!!!

  • April says:

    It sounds like Burberry violated some laws I hope PETA files a complaint with the proper governmental agency andor files a lawsuit! Bruce had every right to be there as a shareholder. Who wants to wear Burberry anyway so stuffy and predictable.

  • Jill K. says:

    Ugh. Burberry opened a store in Mpls at the Mall of America. At first I went in and looked around and wanted to buy everything. Now I won’t ever go in again until they change their policies. Not sure how people can knowingly support this kind of treatment of animals. From now on I’ll stick to drooling over Stella McCartney fashions!

  • lizc says:

    it would have made for very uncomfortable hearing .. wouldn’t it for their shareholders..? ie. they are partaking in all this trade in misery torture and death of so many fur bearing animals.. so Burberry by blocking BF out of the meeting was in effect.. ‘censoring’ this unpalatable truth.. Burberry.. your action says it all.. you find the truth very uncomfortable indeed!!!!