Brief Message From a Chicken

A little while back, I wrote about the worldwide competition that the Young Guns ad agency held for people in the advertising industry to make a new PETA PSA. The official winner of that contest was “Your Parents Do It: Don’t Block It Out”, a brilliant idea put together by the BBDO Agency in Montréal. But over the past few weeks, we’ve been tallying up votes from our “People’s Choice” portion of the contest, and the winner has just been announced. I like that they picked a chicken for this one, because these birds (who aren’t even protected by the same inadequate anti-cruelty laws that apply to other farmed animals) have pretty much the roughest deal of any animal on the planet. The ad really speaks volumes, in a darkly humorous sort of way. Check it out—and, if you haven’t already, you can see all the runners-up here.