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Botticelli’s ‘Birth of Venus’ Upstaged?

Written by PETA | July 12, 2010

I’m willing to bet my last Marry Me bar that there isn’t a person on the planet who would call PETA India’s new “Lettuce Lady” ad featuring actor Lara Dutta anything less than exquisite:


Lara Dutta


We know that a vegan diet benefits animals, the environment, and human health. And one of the easiest ways to eat a balanced diet is to think in Technicolor—just about every color of the rainbow appears at your local produce stand. Have you ever considered that you never see green at the meat counter, just blood red and marbled-fat white?

Here’s another bet I’d be willing to make: While most people could admire this image for hours, show them these photos, and they’ll quickly turn away shuddering. That sort of gut reaction must mean something.

Written by Karin Bennett

Commenting is closed.
  • Jackie says:

    She’s an inspiration for all Lettuce Ladies! If Laura can still look fine without having to parade around half naked so can you American Lettuce Ladies!

  • Mike Quinoa says:

    Great piclove the mushroom belt. I try to have a green smoothie everyday. When you blend kale you get this intense green colour. Probably a good indication of the nutrient goodness within.

  • Rev. Meg Schramm says:

    That poster is so beautiful it looks as though it is a painting. I have an ideal for a PETA commercial. A shopper goes into a supermarket to find all of the areas except the meat dairy and microwave dinner section crowded. The reason those sections have been taken over by the visible spirits of the animals killed for their products. Cattle in the beef section dairy cows where the milk butter cheese and such products are sheep lambs and pigs in their sections all just staring at the shopper who has just entered. Same thing in the freezer section ghosts of fish swimming up and down in front of the Van De Kamps display etc. All of this without a single spoken word. As the shopper leaves for the produce section this voice over comes on “Before you buy any food product made at the expense of an animal THINK! For more information go to”

  • Sam says:

    Of course you wouldn’t see green meat green means that it’s moldy and definitely unhealthy for you. That said this is the FIRST time in a long time I’ve actually liked a campaign poster that you’ve made. It’s not only elegant it does get the point across that people need to at the very least eat more vegetables if not go all the way vegetarian which you can’t do overnight.