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Billboard Questioning Anglers’ Manhood to Be Erected

Written by PETA | November 2, 2010

PETA U.K.’s billboard asking anglers if they are “overcompensating” for something hit a little too close to home for some fishers. Fortunately, the Advertising Standards Authority (ASA), the agency that reviews all ad complaints in the U.K., has a better sense of humor than do the angry anglers—it gave the billboard the all-clear.

Says ASA spokesperson Rob Griggs, “Our decision was that we acknowledged the intended humour, and we felt that it was unlikely to cause serious or widespread offence.”

PETA U.K. plans to erect this billboard in fishing hot spots across the U.K.

Guys who get off on impaling animals’ mouths with hooks and leaving them to slowly suffocate are definitely short on at least one thing: compassion.

Written by Christine Becknell

Commenting is closed.
  • billy williams says:

    And the peta website makes EVERYONE wait for their comments to be approved,-As do many websites. It has nothing to do with your political party.

  • billy williams says:

    So, because animals do it we should do it too? Some animals eat their young, Are you suggesting we do that too?

  • 5thRing says:

    Interesting that I always have to wait for my comments to be approved on leftist websites, but not the “right-wing” ones. Mmm mmm tolerance.

  • NaturalSelection says:

    Um, what’s unnatural about hunting? Every species on the planet hunts other species. To suggest that we should act differently would suggest we are different from all other animals. But doesn’t everyone believe animals are people too? Hmm, sounds contradictory to me.

  • Rev. Meg Schramm says:

    PETA should display those billboards just outside of Independence, California (near Yosemite) on Father’s Day weekend, the weekend of the Father’s Day Fishing Tournament at the fish hatchery in Independence.

  • CHRISTina says:

    HA! This is funny..

  • Anita says:

    Seriously, forget the conservation arguments – a person who could hurt a fish (or hunt, too) and take pride in it, is a hard-hearted individual – one who will never get my respect.

  • Sharon says:

    Nora-V – your comments are intelligent, worth reading and so very true.

  • Nora-V says:

    Re: Gilzar. Starvation and disease are unfortunate, but they are nature’s way of ensuring that the strong survive. Natural predators help keep prey species strong by killing the only ones they can catch—the sick and weak. Hunters, however, kill any animal they come across or any animal whose head they think would look good mounted above the fireplace—often the large, healthy animals needed to keep the population strong. And hunting creates the ideal conditions for overpopulation. After hunting season, the abrupt drop in population leads to less competition among survivors, resulting in a higher birth rate. If we were really concerned about keeping animals from starving, we would not hunt but instead take steps to reduce the animals’ fertility. We would also preserve wolves, mountain lions, coyotes, and other natural predators. Ironically, many deer herds and duck populations are purposely manipulated to produce more and more animals for hunters to kill. In regards to fishing, wildlife rehabilitators say that discarded fishing tackle is one of the greatest threats to aquatic animals. – PETA

  • Nora-V says:

    Re: hunt4fish. It is important to recognize that while many animals must eat other animals in order to survive, that is not true for us. See for more information. – PETA

  • Nora-V says:

    Re: Sarah. The billboard is a tongue-and-cheek way for PETA UK to bring attention to the serious issue of fishing. – PETA

  • hunt4fish says:

    Are you all serious…its people like you who make me laugh. how can you sit there and talk about how fishing is cruel because it takes the life of a fish when in reality fish also take the lifes of other animals like frogs, other fish, worms, lizards and so on…

  • Gilzar says:

    As a fishermen and a hunter i obviously did not take too well to the joke as some of you guys might have but may i say that i take every step to make sure the fish are least harmed and if i eat them they are kill as fast as possible. Even if you dont approve of what i do you cannot deny all the good us hunters do: we protect valuable land along with certain species that would have been destroyed long ago if it wasnt for us, lakes from pollution and swamps from construction, we control the populations so that they dont starve and suffer. Just because we kill doesn’t mean we dont help, just as the wolf that rips apart a little baby lamb our acts may seem cruel but they are necessary for balance. Lets be honest who would you listen to if you had to choice between tearing down a forest for a mall. 

  • ocean17 says:

    there’s alot to question, no doubt about it. this is nothing more than the rape of mother nature and the careless destruction of sensitive bio-habitats and precious ecosystems.

  • Gala says:

    This is a pretty interesting story. Fishing for sport, fun, or just boredom like most anglers do, should be called out for what they are doing. If they had any sense of compassion, they would see that even the life of a fish is worth saving.

  • nancy says:

    A humorous approach. Great job!

  • sarah says:

    What about us women who fish? What are we compisating for? Its not just men who fish you know?

  • Andrea says:

    Ha! I love it! Well done! In fact, I’ll be sending a couple of my uncles this way to see it! I bet they’ll get a chuckle and hopefully reconsider their ice fishing/fishing.