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PETA Puts Its Clothes On to Talk Nudity

Written by Michelle Kretzer | December 2, 2011

Presidents, hip-hop moguls, and now PETA Senior Vice President Dan Mathews have taken the stage at New York arts-and-culture venue 92YTribeca. Dan, together with new “I’d Rather Go Naked Than Wear Fur” model Cornelia Guest, New York Times advertising columnist Stuart Elliott, and Newsweek and Daily Beast celebrity columnist Lloyd Grove, discussed how PETA’s eye-catching naked campaigns and celebrity collaborations push animal rights issues into mainstream media outlets.

If the audience members came in with doubts or criticism, we’re betting that they left with insight into PETA’s tactics after hearing Dan explain that PETA has wonderful stories about building houses for “backyard dogs,” rescuing animals from cruel circuses and laboratories, and much more—but what news outlets like Inside Edition want to cover is controversy, nudity, and celebrities.

Although he was there to serve as an unbiased voice, Stuart Elliott noted that PETA’s ability to create “buzz” through naked ads and the use of celebrities in protests was decades ahead of modern social-media campaigns. He also commented that the success of PETA’s “shockvertising” has persuaded other organizations to follow suit. I guess imitation really is the sincerest form of flattery.

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  • Jackie says:

    Being nude isn’t a tactic, it’s saying, “I’m too stupid to make my statement through facts and persuasion, so I guess I’ll just take off my clothes!” it’s insulting to your female followers that you think objectifying and pornifying women makes any statement other then, you think women are lesser then animals, and therefore justify their exploitation. Intelligent people, the ones you should be targeting, think your immature campaigns are a joke. I guess frat boys and pervert men are really taking your message to heart right? It isn’t they’re just saying what they have to, to spend time with a woman who uses her body instead of her brains, then they go back to their buddies to brag about spending time with a hot chick, and go back to eating meat. It would seem that’s what you call success.

  • Toby says:

    I’m skeptical about this idea of unbiased voices… if you have no bias, you have nothing to work with. Everyone should have a bias towards going with evidence and a bias towards ethics… if Elliot was an unbiased voice, he would have said nothing… he would not have noted buzz, or been able to comment on success, but he did, so he must have had a bias regarding what constitutes success.