Aussie Singer Stars in New Anti-Fur Ad

Australian vocalist Missy Higgins is no newcomer to PETA. A few years back, she graciously appeared in one of our most adorable pro-vegetarian ads ever. Now she is lending her star power to an equally adorable new PETA anti-fur ad.

Joining the ranks of Charlize Theron and Friday Night Lights actor Aimee Teegarden, the award-winning singer/songwriter took time out of her busy schedule to speak up for animals who are killed for their fur by appearing in our ad alongside the almost unbearably cute Izzy. Feast your eyes on this:

With a heart as beautiful as her voice, Missy wants to remind everyone that the fur industry is hell on Earth for animals. In the wild, animals trapped in steel-jaw traps can suffer in pain for days, often gnawing at their own limbs in an attempt to break free. On fur farms, animals spend their lives in cramped, dirty cages, frantically pacing and circling endlessly before workers snap their necks or kill them with poison gas or electrocution.

Compassionate animal guardians can’t imagine seeing their four-legged friends endure such suffering, and they can’t imagine that anyone could get paid to inflict such suffering on other animals, either.

Written by Jennifer Cierlitsky