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Armani Gets Stoned

Written by PETA | February 11, 2009

At the risk of incensing the GEICO caveman, we rounded up some “Neanderthals” to protest outside bunny butcher Giorgio Armani’s Chicago boutique earlier this week. As you’ll note in the photos below, they carried signs reading “Only Cavepeople Wear Fur,” but I think even cavepeople would balk at supporting the disgusting rabbit fur industry, as Armani does. We’ve revved up our campaign against the cold-hearted designer after he broke his pledge to remain fur-free and started using rabbit fur trim on skirts, jackets, and even toddlers’ snowsuits, of all things.

Our cavepeople got a warm reception in chilly Chicago. The staff of the Park Hyatt Hotel, which shares the same building as Armani’s boutique, assured us that the hotel is fur-free.


Only Cavepeople Wear Fur
Only Cavepeople Wear Fur
Only Cavepeople Wear Fur


If you’re fed up with Armani’s support of an industry that rips the skin off the backs of rabbits, use this form to tell Armani to drop fur now!

Written by Jennifer Cierlitsky

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  • Kurt K says:

    Blagica Mitic I guess you are the judge jury and executioner. Do you find what you said to be a little hypocritical? You condemn Armani I don’t agree with the fur trade btw for killing animals but you would condone others killing him. Do as you say and not as you do i guess.

  • Blagica Mitic says:

    OMG u did so good job here u showed just the right thing… i hope this armani and all who doing this will die in 2009 in big suffering! for all suffering they did and all murders they did is time they die or be stoned to death this is not acceptable is sadistic and barbaric and sick to murder living creature..!! what the hell… stupid people like armani should be killed from this world!!!!!!

  • Liz says:

    Thanks Farren! We need more people like you because I overheard some women talking in a department store the other day on how they don’t want to buy fur again because the are afraid of getting paint on them. The woman you spilled on won’t be buying fur anytime soon and I am sure her friends will hear about it and won’t either. You probably saved a lot of animals that day.

  • Kurt K says:

    Emily I would have done far more than that.

  • Emily M says:

    Really Farren Rapp? You spilled hot chocolate on somebodies coyote boots… not classy. Thats the one thing i cant stand about peta. I don’t feel it’s right to wear animal products but I think it’s disgusting to wreck strangers clothing… the coyote died to make those boots and you just ruined them. thats like spitting on a soldiers grave if you oppose war. tacky. senseless. And if I was that lady I would have caught up to you or found out who you were and sued the sht outta you.

  • Farren Rapp says:

    I went skiing today and a woman was wearing coyote boots. Uggh!. So I took it upon myself to “accidentaly” spill hot chocolate all over them and call her a nasty cavewoman. Of course I was wearing a skii mask and we ran before she got a chance to look up

  • Sinead Cronenberg says:

    So true ! The other day I went to a protest in Toronto and some man dressed in a business suit asked me “What does it matter if we wear fur ? The animals do not care”. I told him “Would you like your family to be cut up and worn by animals ?” He finally shut up and walked away xD

  • David says:

    Seriously Giorgio if you don’t have a heart for the animals that have to suffer every moment of their short lives and die horrible agonizing deaths for the sake of your designs then at the very least don’t you want to be a man of your word? Whatever happened to the idea of real men living up to their principles?

  • Melanie says:

    Haha that protest was great! I’m currently doing a national petition on care2 website to stop him too…so come on everyone please sign my petition? you’ll find it under ‘rabbits screaming’…lets stop this together!! Melanie Driver

  • lynda downie says:

    I love this demo but Kurt your comment Feb.13 928AM made me laugh. Thanks I appreciate it.

  • Kurt K says:

    “Only Cavepeople Wear Fur!” And appartently they also were some sort of pants and really tacky shoes. Who knew?

  • Penny says:

    Basically those how prefer fur are those who DO not really know how the fur was obtained how the animals being killed etc. Therefore those who prefer fur just an innocent idiot fool.

  • Pepsi One is Fun says:

    bet Alot of cool things happend in the 70s. Hate the coat not the decade in which it was fashionable.

  • fiona roberts says:

    Well done peta keep it going!!! Love the protests..

  • the shoes says:

    Actions like these have made me a proud Petamember!!!

  • roxanne says:

    Fur is Cruel and Ugly. Cmon people Change yes we can. end the cruelty.

  • Liz says:

    I love this because I thought that fashion designers are sapposed to be current and up to date with their designes yet they keep designing outdated clothes dating back to the cave days. The fashion magazines today and designers are failing to stay current and keep up with the ever changing world we live in .People today don’t want to slather themselves with harmful chemicals made with animal ingredients we see in make up such as Christian Dior or Estee Lauder . Nor do we wear smelly dead cow skins for shoes or bags. Todays modern woman wants cruelty free organic products that are made with intresting man made materials. I was looking through Vouge magazine the other day. I have not looked at it in years. I couldn’t believe how far behind the times they are. I predict magazines like vouge are going to be out of business in the next few years.

  • lynda downie says:

    This demo is brilliant! Absolutely love it!

  • bet says:

    me.. I tend to look at people who still wear fur esp the whole article eg. jacket or coat and I immeidately think.. oh sooo dated!!! so 1970’s!!! what’s so ‘fashionable’ about that?? thing is the fur trade think they can get away with it now by applying fur trim on parker jackets etc.. I can see at a glance which is the real article or faux fur trim.. shameful shameful SHAMEFUL the people who buy and wear fur trim.. they’re blatantly saying to everyone around them they’re either one of two .. STILL in deep dark ages ignorant as in cave man or cave woman inexcusable.. or just plain stone hearted and couldn’t care less about suffering of animals selfish as they are ..

  • Suzanne Noble says:

    Wow you got part of my logo . . . smiles that’s right on boys that’s something I’d like to do!!! I’ve approached fur wearing women here and there and have even seen a few wearing pony purses here in California. There’s a shop with a pony chair and brown beaver throw whom I depise right here a few blocks from where I live. And the beat goes on!! You two ROCK ON!! Luv Hugs Suzanne

  • Curtis says:

    Cool protest!!

  • jake says:

    i think that this is one of the best ways to protest fur using neanderthals or “cavemen”. it just makes furwearers feel more disgusted or guilty.

  • Pepsi One is Fun says:

    Apparently someone didn’t pay attention to the Geico Caveman commercials and the short lived show Cavemen. At the least the cruelest thing they wore was leather biker jackets in that one commercial. Not cool PETA. P Learn tolernace of cavemen.

  • Nicole Neff says:

    I am SO proud of our PETA!!