Animal Testing Breaks Hearts

Here’s your first look at PETA’s newest campaign: “Animal Testing Breaks Hearts.”

We first launched “Animal Testing Breaks Hearts” as a youth-oriented peta2 campaign, but the reaction from everyone, regardless of age, was “Awww!”

So below are pictures of our first “Big PETA” “Animal Testing Breaks Hearts” campaign event. We promise more to come. So who knows? You just might be greeted by our giant, loveable rat on your next trip to the pharmacy. He’s traversing the U.S. and letting everyone who crosses his path know that reducing animal suffering is as easy as refusing to buy products from companies that test on animals.

Our giant rat won the hearts of North Carolina residents—who could support an industry that harms such cute animals?

To make it easy for shoppers, we distributed free shopping guides that list companies that don’t test on animals.

Personal-care and household products are force-fed to animals and smeared into animals’ eyes during tests.

Tons of locals, including an Aveda Institute student, urged shoppers to buy only cruelty-free products.

So next time you head to the store to stock up on cosmetics and household products, arm yourself with PETA’s free shopping guide and don’t go breakin’ any hearts.

Written by Liz Graffeo