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Today Is the Day 500 Million Consumers Go Cruelty-Free

Written by Michelle Kretzer | March 11, 2013

Today is a monumental day. Starting today, any cosmetics product or ingredient that is tested on animals anywhere in the world cannot be sold in the European Union. So every one of the 500 million EU consumers will be purchasing only cruelty-free cosmetics.

The European Parliament had already banned cosmetics companies from tormenting animals in cruel tests on EU soil. But now that the deadline for the last step of this historic phased-in ban on animal testing has arrived, companies eyeing the lucrative EU market will have to abandon all animal tests anywhere in the world for both their finished products and their ingredients. The ban has already led many companies to invest in advanced non-animal testing methods, sparing countless rabbits, guinea pigs, mice, rats, and other animals from having chemicals dumped into their eyes, poured down their throats, and ground into their skin.  

The EU ban reflects the public’s conviction that cosmetics should not be valued over animals’ lives. People on this side of the pond can let our voices be heard, too—by purchasing only cruelty-free products. Please order PETA’s free Beauty Without Bunnies Cruelty-Free Shopping Guide today, and PETA’s online database of companies that don’t test on animals—anywhere in the world—makes it as easy as point, click, and save lives. 

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  • Heather says:

    Can I move to a country in the EU?! Why is the U.S. so freakin’ behind?!?!?! Get it together, America!

  • Fred says:

    I recommend atihnyng by Nutro, their line is called Nature’s Choice . They are very well known for how well they treat their animals, and are currently the only company with no history of animal abuse and the only company as of right now that the ASPCA approves as humane. They are a little bit expensive but they do go above and beyond to ensure that the proper nutrients go into their food. Also, they do not use any fillers.Just make sure that you buy the one that is specifically for kittens until they are 1 yrs old. Its good to hear of someone else banning the animal cruel companies!

  • Elsje Massyn says:

    THIS IS THE MOST FANTASTIC NEWS !!! I ALREADY ONLY BUY CRUELTY FREE PRODUCTS IN SOUTH AFRICA. MAY THE CRUELTY FREE MESSAGE SPREAD LIKE A VELD FIRE!!

  • Vikas Jain says:

    Only one way to make a batter world is Save animal save humanity. We feel pain, these animals also feels the same. We human love our children,these animals also do the same. The difference is we human are selfish, money minded, cheap, but these animals do not have these qualities.

  • Hellen says:

    Guys, can someone start a new petition to ban all companies that test on animals? That is, all L’Oreal, Lancome, Gilette, etc. stuff – not only their new products.

  • Hellen says:

    Guys, can someone start a new petition to ban all companies that test on animals? That is, all L’Oreal, Lancome, Gilette, etc. stuff – not only their new products.

  • Hellen says:

    Guys, can someone start a new petition to ban all companies that test on animals? That is, all L’Oreal, Lancome, Gilette, etc. stuff – not only their new products.

  • Ruth says:

    End animal testing worldwide forever!!

  • chander kumar soni says:

    congrats,

  • Hellen says:

    I was always blaming my bf for buying Nivea. So,recently, he bought a Gillette aftershave…. I was like “what the hell?” It was March already… I was hoping that all this stuff would disappear from the shelves, so I wouldn’t need to spend time on reading the packages… Damn. What’s the point of this “ban” if everything is still sold?

  • Jagdish Mittal says:

    Appreciable news in the field of Animal Welfare

  • Susan Rubin says:

    It will be a great day when you can easily pruchase cruelty free make up. Recently the Body Shop in the Ocean County Mall closed. They carried cruelty free make up. I am going to check out the free shopping guide.

  • Veronica says:

    So China doesn’t allow you to sell without testing, but the EU now mandates that you do NOT test. I am thrilled that the EU is taking a stand, but I would like to see how this plays out, as many brands are still sold in both geographies. Does anyone have any insight on how the regulation was implemented and will be policed?

  • Sandy Van Dusen says:

    I believe the new ban concerns the EU. I may be wrong but I do not think China is part of the EU. We have more work to do.

  • DONATA MALUZENSKA says:

    I WENT TO MACYS AND THE LANCOME THERE WAS HAVING A PROMOTION.I TOLD THE LANCOME WORKER THAT I WOULD NOT BUY THERE PRODUCTS BECAUSE THEY TESTED ON ANIMALS.THE LANCOME WORKERS MADE A BIG FUSS AND CALLED THE LANCOMES MANAGER TO GARANTY THAT LANCOME WASNT TESTING ON ANIMALS.I FELT THAT THE WORKERS AT LANCOME WERE MISLED BY THE COMPANY.PETA SHOULD INVESTIGATE THIS MATER TO SUE IF THEY FIND OUT THAT THESE GREEDY COMPANYS ARE MISLEADING THE CONSUMERS.

  • Nan Newall says:

    As Mahathma Gandhi once commented, a true mark of civilization is how a society treats its animals. By banning barbaric animal testing for cosmetic reasons, EU has marched a step closer towards civilization. It is up to the rest of the world to follow the above example. Thank you, EU, for leading the way.

  • Tommy Tompson says:

    The ban is only effective against NEW products. Products that were developed and tested on animals PRIOR to the ban being put in place can still be sold.

  • Belinda says:

    im so happy to see change for the good. Now all we need is the whole world to follow the great steps that have been taken. Thank you PETE and everyone who buys products not tested on animals :)

  • Rikke Andersen says:

    I cant see any difference from last week, I live in Denmark and see all the same products ón the shelves. How is this efectuated? Are all the bad guys now crueltyfree over the weekend? Such as Elizabeth Arden, loreal, calvin Klein , max factor, Ralph lauren ? To name only a few

  • raven thomas says:

    a few days ago I gave a speech at school on makeup and I includd the controversy to animal testing and the teacher had everyone write feedback and 3 people wrote about mine that I was lying and cosmetics aren’t tested on animals what stupid assholes more people need to know about this stuff because if the typical high schooler doesn’t then a lot of people probably don’t. im still mad they called me a liar though

  • Weddingseason says:

    Yes, it’s a monumental event. Now it’s time to put pressure on other countries, INCLUDING THE U.S. What we must do is write to magazines to demand that they stop advertising the products from companies who do animal testing. We can do this !!!

  • ruin718 says:

    I have the same question with Vhon. Those brands are still selling here.

  • dodo gizmo says:

    Since when L’oreal, Garnier, Nivea…don’t test on animals? You can still find their products at the market, nothing has changed. Smells like bribery to me. I don’t trust the Parliament, it’s impossible to verify everything. And I agree with Vhon, if you want to know if a company tests on animals, check if they are selling to China.

  • Vhon says:

    Does that mean that companies that sell to China, where it is compulsory to test on animals, will not be able to sell in the EU? Because I can still see those companies products on the shelves here.

  • Emily says:

    Thank you PETA!! I hope this would work in South East Asia as well…

  • Eileen says:

    Thank you,PETA for all your diligence. This is so tremendous and hopefully all countries will follow this lead.

  • Liz Lamar says:

    finally!!! this is great… the cruelty has to end!!!

  • Felicia Pechtold says:

    Animals need our voice!!!!!!!!!!

  • Ricardo Abdahllah says:

    Great great news!!

  • astrid says:

    the cruelty to animals must be stopped!!

  • JedwardVegan says:

    OMG, this makes me sooooo damn happy! I had a mock exam from Psychology today and there was a question about Animal studies, I (of course!) wrote a whole page about how unethical it is!! I’m just so, sooo happy, humankind is moving FORWARD! hope America will do soon, too! xx

  • Dalia says:

    hello, peta, im really happy about the news. but there is one thing i dont understand. currently im residing in Lithuania, which is a part of EU, and i see no changes made to the goods in the local cosmetics stores. how come it is so? also, this ban doesnt necessarily mean that we can buy any company products because some of these companies will still be conducting animal tests, but only will be selling their products outside EU. so if i dont want to support these companies i still need to check which ones conduct animal testing and which ones dont because just because products of these companies will be selling inside EU doesnt mean that these companies have nothing to do with the testing on animals? please could you clarify these two things, i would be super grateful, many thanks

  • Anna Gates says:

    I want the United States of America to be as compassionate as the E.U!!! To get the same quality ‘service.’

  • Ash says:

    This is such a milestone. What a difference that will make to animals across the EU and beyond. Thank you, thank you, thank you for your great work!

  • Ayşe Özen says:

    Thanks alot i dont know what to say . i m so happy to hear it ,i cant explain how i m feeling now i love you alllllllll!

  • Anna Gates says:

    I live in the United States of America and want things as good as the E.U has it!!!

  • claire newton says:

    What happens to all the products that are already on the shelves? Do they have to get rid of them all or does this just restrict sales of newly introduced products?

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