After much anticipation, the new music video for Modest Mouse's "King Rat" was released this week—and it was worth the wait. The video, which was directed by Heath Ledger, is great not only for its artistry (I am always in favor of a touch of the Gilliam) but also for its message. It highlights cruel (and illegal) whale poaching by depicting a boatload of whales who capture and slaughter a pod of humans.

Our friends at ecorazzi have the whole story, but this wasn't Heath's only foray into whale protection. Heath was also a member of the Sea Shepherd Conservation Society advisory board and, according to ecorazzi, had expressed "extreme interest" in playing the role of Captain Paul Watson in a film about the captain's life and work.

Because so many people have already been touched by this video, we're presenting Heath—care of The Masses, who finished the project he directed—as well as Isaac Brock and the rest of Modest Mouse with Compassionate Artist Awards for opening so many eyes to the violent reality of whaling.

Written by Amanda Schinke

people / CC

Doggone it, I knew there was a reason why I love Kyra Sedgwick. Oh, sure, she's an outspoken dog rescuer and an amazing actor, and she's married to hunky Sexiest Vegetarian Alive contender Kevin Bacon. But what really sent her into the hero stratosphere was this letter she sent to New York Mayor Michael Bloomberg today asking him to improve the living conditions for the elephants who are being forced to perform by Ringling in Coney Island this summer and requesting that he forbid Ringling from ever returning to Coney Island.

She's not asking for much, just little creature comforts like not being chained up for hours on end and not being whipped in the face or jabbed by bullhooks. Doesn't seem like a lot to ask, does it? Read Kyra's letter for yourself and see if you agree.

Written by Alisa Mullins

Genius! In what looks like an amphibian homage to our "baby" coat, Lady Gaga has chosen a "ribbeting " way to tell the world that skins aren't in.

Check out what she said about the newest addition to her wacky wardrobe:

"The Kermit the Frog outfit is by an incredible designer by the name of Jean[-Charles] de Castelbajac, and he does a lot of museum art fashion pieces. … I really loved this one in particular because I thought it was commentary on not wearing fur, 'cause I hate fur and I don't wear fur. We were all laughing in the house about how it looks like a pile of dead Kermits."

Written by Shawna Flavell

PETA Files readers were outraged by yesterday's story about an Akron, Ohio, Petland employee who allegedly drowned two rabbits in the store's back room. Our readers are not alone, and thanks to the overwhelming public outcry, the store where Elizabeth Carlisle was photographed holding two sopping-wet, dead rabbits by the scruff of the neck has been permanently closed.

In other good news, Elizabeth Carlisle has been charged with cruelty to animals and is scheduled to appear in court later this month. We have written to the authorities and are urging them to throw the book at her—hard.

While it's great that this particular hellhole has been shut down, Petland still has a lot of cleaning up to do. PETA receives many complaints alleging abuse and neglect of animals in Petland's stores. Here are just a few examples:

One person claiming to be a former Petland employee writes, "[I] used to work at a Petland … and [I] can totally relate to this picture … The stores … have puppies dying all the time, due to not having water and food. [T]he kennel techs are untrained and underpaid and they get back at the company by not taking care of the animals! … [A]ll Petlands should be shut down or the animals should all be taken away. [A]ll they care about is money, money, money!"

Another writes, "I used to work for Petland … I ended up being let go, because I refused to … [p]ut dying hamsters, parakeets, … kittens, [and] small puppies in plastic bags and put them in the freezer, and let [animals] breed rampantly. I also got in trouble for … wasting company money by cleaning animal cages that were out of customer sight …"

And yet another writes, "I opened the freezer once and there were frozen snakes in there. I asked what they were … They said they weren't paying the vet to treat [the animals], so they put them to sleep in there. Rats and mice, hamsters and gerbils, and other small critters were always committing cannibalism, because of lack of food, and not having enough space."

Petland is unable to monitor all its employees all the time, which means that other animals are bound to suffer as a result. We would like Petland to stop selling animals in all its stores, but if the company isn't willing to make that leap immediately, what it can do right now is stop selling rabbits in order to ensure that these small, vulnerable animals are spared death at the hands of people like Carlisle.

Written by Alisa Mullins

Freeda Fish has transformed into Sammy the Sea Kitten.

Lookin' fierce with her new do, Freeda Fish—er, I mean Sammy the Sea Kitten—has hit the road and is handing out plush sea kitten toys across the country to children visiting aquariums. She wants the kiddies (and their parents) to know that sea kittens, like land kittens and puppies, are sensitive, intelligent animals who feel pain and deserve respect—and who definitely shouldn't be cruelly confined to aquariums, violently killed for food, or painfully hooked for "sport."

So far, kids have been eager to embrace Freeda's new persona, but who do you prefer—Freeda Fish or Sammy the Sea Kitten?

Written by Liz Graffeo