The adorable peta2 mascot, Not a Nugget, is out to educate people about an issue that is near and dear to his heart: the abuse of chickens killed for McDonald's Happy Meals. To alert young and old alike to the suffering that goes into every McNugget, Not a Nugget is embarking on a tour of the U.S., tirelessly handing out free Unhappy Meals to each and every McDonald's customer who crosses his path.

Our Unhappy Meals include a menacing "Ronald McDonald" cutout, a "blood"-filled packet, a "bloody" plastic chicken, and a "McCruelty" T-shirt wrapped in such a way that it resembles a chicken sandwich.

Our Unhappy Meal just might be the first toy for this couple's impending bundle of joy.

These kids were quick to pick up our posters once they learned how chickens are killed for McDonald's Happy Meals.

Who's cuter? Tough decision.

McDonald's has lost a lot of customers because it hasn't acted to eliminate the worst abuses of chickens killed for its restaurants.

Want to know when Not a Nugget is going to be in your town? Sign up for our Action Team today and find out about demonstrations in your area.

Written by Liz Graffeo

harrywalker / CC

"Would you go to see a brilliant actor who's been framed for something that he didn't do, and put him on a stage and say he's going to do Hamlet for you, and why don't you enjoy it? That's a hell of an analogy, but it's about the same thing."

That's what comedian Jerry Stiller had to say as he was leaving a screening of The Cove, a documentary about the annual slaughter of thousands of dolphins in Taiji, Japan. During the slaughter, some of the young dolphins are captured and sent to aquariums to be put on display. But Stiller won't be going to see them—and neither will many of the other people who see this powerful movie.

Look for The Cove at a theater near you on July 31.

Written by Amanda Schinke

celebritysmackblog / CC

Elvis swiveled his hips to that hit single decades ago, and today his daughter, Lisa Marie Presley, is singing a similar tune in behalf of a baby chimpanzee who is named after her.

An anonymous whistleblower at an Illinois Park District contacted PETA after witnessing the owners of Ed and Annette's Monkeys & More—a company that provides animals for parties and other functions—transport Lisa Marie (the baby chimpanzee) in a Rubbermaid bin to and from events.

Ed and Annette purchased Lisa Marie from a Missouri primate breeder who removed her from her mother within weeks of birth. Now, when she's not being dragged to community events and children's parties, Lisa Marie lives alone in a barren cage. She will likely grow too strong for her handlers by the time she's 8 years old and be tossed aside to a roadside zoo to languish for decades—if she doesn't have a breakdown and hurt someone first.

To show support for our efforts to rescue Lisa Marie and other baby chimpanzees from abuse in the entertainment industry, Lisa Marie Presley has written to Ed and Annette's Monkeys & More urging them to release her namesake to an accredited sanctuary.

As a lifelong Elvis fan, I think he'd agree that any business that cashes in on chimpanzees is "Too Much Monkey Business."

Written by Karin Bennett

Here's your first look at PETA's newest campaign: "Animal Testing Breaks Hearts."

We first launched "Animal Testing Breaks Hearts" as a youth-oriented peta2 campaign, but the reaction from everyone, regardless of age, was "Awww!"

So below are pictures of our first "Big PETA" "Animal Testing Breaks Hearts" campaign event. We promise more to come. So who knows? You just might be greeted by our giant, loveable rat on your next trip to the pharmacy. He's traversing the U.S. and letting everyone who crosses his path know that reducing animal suffering is as easy as refusing to buy products from companies that test on animals.

Our giant rat won the hearts of North Carolina residents—who could support an industry that harms such cute animals?

To make it easy for shoppers, we distributed free shopping guides that list companies that don't test on animals.

Personal-care and household products are force-fed to animals and smeared into animals' eyes during tests.

Tons of locals, including an Aveda Institute student, urged shoppers to buy only cruelty-free products.

So next time you head to the store to stock up on cosmetics and household products, arm yourself with PETA's free shopping guide and don't go breakin' any hearts.

Written by Liz Graffeo

Members of the lunch crowd at a McDonald's in Providence, Rhode Island, probably weren't expecting to be greeted by a giant "chicken" bearing "Unhappy Meals" when they headed out on their lunch breaks. But hardly anyone could resist the lure of our chicken, and word is that almost every driver stopped to talk with the big bird and his posse. Many people even went elsewhere for lunch once they learned how countless chickens are forced to suffer painful broken bones, bruises, and scalding—while they're still alive—at slaughterhouses run by McDonald's suppliers.

None of this chicken's relatives were harmed in the making of our "Unhappy Meals."

It's hard to tell by her shocked face if she's opening one of our "Unhappy Meals" or a far more gruesome McNugget box.

I'm not sure what a "Brownie Meit" is, but I'm sticking with Allison's Gourmet's vegan Brownie of the Month, regardless.

Demonstrators are revved up to distribute leaflets all summer long. Get in on the action and help bring McDonald's to its knees. Sign up for our Action Team today!

Written by Karin Bennett