Trendsetting U.K.-based retailer Topshop teamed up with PETA U.K. to make over the window of its Oxford Street flagship store for the weekend and send a message to shoppers that exotic skins are not in. (Take that, Beyoncé.)

In order to make handbags, shoes, and Super Bowl halftime outfits, snakes are commonly nailed to trees and skinned alive, and alligators and lizards are bludgeoned with hammers. It can take several agonizing hours for the animals to die, usually from shock or dehydration. Watch PETA's shocking exposé, narrated by Joaquin Phoenix, to learn more about the suffering that lies behind those crocodile backpacks and python pumps. Reptiles may be cold-blooded, but wearing their skins is cold-hearted.

Please follow Topshop's lead (it doesn't sell fur or exotic skins) and pledge to keep wildlife out of your wardrobe.

Take the Pledge. 

Topshop is one of Britain’s largest clothing retailers, and for a long time now, they’ve been busy doing for animal-free fashion what the Body Shop has done for cruelty-free cosmetics. Not only do they refuse to sell fur or exotic skins, but they advertise their ethical choices with pride. In 2006, they filled the window of their flagship store in London with this beautiful anti-fur display, and this week, they’ve outdone themselves. Check out their latest display, which draws attention to the cruelty inherent in the exotic-skins trade. It’s a piece of art.

Lindsay's Faux-Fur Coat and a 'No-Fur' Button

So check this out. We were just in the final stages of drafting this year's "Worst Dressed" list this week, when one of the contenders, Lindsay Lohan, was photographed wearing a faux-fur coat with a "no-fur" button pinned onto it. PETA's VP Dan Mathews—who has this uncanny ability to be everywhere at once—ran into her later that night at the World Music Awards, and she told him she had picked up the button (and a whole new outlook on fur) during a shopping spree at Topshop, which, as I mentioned earlier, has this whole huge anti-fur display in its window. Lindsay told Dan that she's "trying to weed the real fur from [her] wardrobe." Given that it's not exactly rocket science to figure out how to not wear fur, it seems like something she should be able to do pretty easily.

Topshop, a hugely popular fashion retailer in the UK, just put together a beautiful window display in their flagship store in London, with a model wearing a teddy-bear coat, to remind people that wearing clothing made out of animals who have been tortured for their fur is as cruel as it is weird. Honestly, it's probably not a great idea to wear coats made out of teddy bears either, but for very different reason. Check it out. It's awesome.