"Buy One, Kill One" to Air During Dog Show

If you haven’t seen this ad yet, you should check it out. It’s all part of our new campaign to let the world know that the breeders bear a direct responsibility for this country’s massive animal-overpopulation crisis. It shouldn’t take a rocket scientist to make the connection that people who are deliberately breeding animals for profit when millions are dying for lack of a good home are making a bad situation worse—but the breeders have a powerful lobby. So we’re hitting them where it hurts: This simple but effective ad will be running on the USA network tomorrow during the Westminster Kennel Club Dog Show, which is like prom night for breeders. More on this after the show.

There was a great piece about this in The Washington Post today, and you can watch the ad below.