• Teacher Abuses a Rabbit for His Students

    Written by PETA

    75 Comments

    Python_Bunny.jpgIt's time for your WTF of the day, this one courtesy of Trinity Christian Academy in Jacksonville. Evidently, a biology teacher at the school invited students to attend an after-school session in which he fed a live rabbit to a student’s pet python. The teacher dangled the helpless animal in front of the snake and moved her from side to side to encourage the snake to attack. A video of the vicious little act was posted on YouTube, presumably so that other students around the country can be desensitized to animal suffering as well. You can check out some of the press coverage here, and we've written a letter to the school asking them to make humane education a priority at Trinity Christian Academy and enclosing a "Kindness Kit" (look, I didn't come up with the name, OK?) with some handy tips, educational videos, and information on how to teach kids to interact with animals—like not killing bunnies in the frickin' classroom, for a start. You can read that letter here.


  • When Plaid Goes Bad!

    Written by PETA

    4 Comments

    Employees at a Burberry in Philadelphia were surprised to come into work yesterday morning and find these two lovely ladies painted from head to toe in Burberry's signature plaid design and a little fake blood to drive home the point that Burberry tortures animals for fur. Glorious.

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  • Coca-Cola Stops Animal Tests

    Written by PETA

    13 Comments

    Coke_Victory.jpgJust weeks after Pepsi announced that it would stop testing on animals, Coca-Cola has sent a letter to PETA announcing that it will no longer fund or conduct animal experiments. Coke had something of a history of invasive animal experimentation—including cutting open chimpanzees’ faces in order to conduct taste tests and force-feeding chemicals to rodents to test “caramel color”—so this compassionate decision by the company is a huge step forward, and it sends a powerful message to all companies that still test on animals about how a responsible, progressive company does business. Here's what Coca-Cola's senior vice president, Danny Strickland, said in his letter to us announcing the company's decision:

    “The Coca-Cola Company does not conduct animal tests and does not directly fund animal tests on its beverages. … We are sending letters to our partners and research organizations who may conduct safety evaluations on … ingredients insisting they use alternatives to animal testing ….”

    Strickland also talked about a deadly physiology test on taste reception in rats that PETA had discovered Coca-Cola was funding through the year 2008, saying, “Recently senior management became aware that research involving rats was being conducted as part of a grant we had funded at Virginia Commonwealth University to study taste reception. We have contacted the University and have discontinued our funding.” This is a big victory for animals and an encouraging sign that animal experimentation is rapidly on its way to becoming another chapter in the history of severely messed-up stuff we wish we had never thought of in the first place.


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If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.