Oh, snap! Yesterday, tattoo artist extraordinaire Brian Johnson—a hardcore vegan and PETA supporter—hit our headquarters to take pics of two "pretty in ink" ladies for his upcoming book, Tattoo Fetish Vol. I. The book won't be out until early next year, but here's a behind-the-scenes look at the photo shoot featuring Daniella and Shan with their rescued dogs Datona and Zoe:

Tats are all that. Check out the celebs who've stripped for PETA's "Ink, Not Mink" campaign and show that you're comfortable in your own skin by pledging to go fur-free.

Written by Amy Skylark Elizabeth

Mario knows what it's like to be on top—his new album, D.N.A., has been climbing the charts—but his compassion keeps him grounded. That's why this Billboard Music Award–winning R&B crooner is baring his "Soul Truth" tattoo (and his chest) in a sexy new "Ink, Not Mink" ad. And in a PETA Files exclusive interview, the soulful singer opens up about his lifelong love of animals, explains how an animal is killed for every piece of fur that is produced, and even serenades us with an impromptu tune:

Follow Mario's melodious lead by pledging to be fur-free forever.

Written by Logan Scherer

Mario Barth is a trendsetter in the tattoo world—he owns and runs the internationally renowned Starlight Tattoo, hosts the annual Biggest Tattoo Show on Earth, and has a loyal celebrity clientèle.

Mario might look tough, but he has a soft spot for animals. That's why he's taking a stand for those exploited by the fur industry and is starring in PETA's latest "Ink, Not Mink" ad.

Yesterday, Mario unveiled his ad at the star-studded opening day of this year's Biggest Tattoo Show on Earth:

Uh, which one's the real Mario and which one's the ad?

Tommy Lee, who starred in his own "Ink, Not Mink" ad, checks out the latest in the series.

Eager for more? Go watch the behind-the-scenes interview to see what Mario has to say to anyone who wears fur.

Written by Liz Graffeo

Barbie turns 50 this year, so of course sista-girl had to come correct with a groovy new vibe. Ever the trend-setter, the Queen of Pink is sporting a new look called Totally Stylin' Tattoos Barbie. That's right, as the perpetual 18-year-old reaches the dawn of her golden years, she's steppin' out inked up, tattoo gun in hand.

Barbie's a girl after our own hearts, not only for embracing ink over mink (Barbie is officially fur-free, after all) but also for her knack for attracting media attention. Even though some parents are miffed at Barbie's new look, she's still flying off the shelves. So to congratulate Her Plastic Highness on selling out in stores across the U.S., we humbly suggest that these ridiculously adorable tattoos would look stylin' on Barbie, or even you for that matter. You can click here to get a PDF file that can be printed on clear-label paper to create "tattoos" for Barbie and click here for a kid sized version.

Out-of-control cute, right? And just in time for the International Day Against Seal Slaughter.

And who knows? Now that Babs is showing her friskier side, maybe she'll even be interested in taking a cue from a few of her virtual sisters and baring some plastic to save animals' pelts.

BARBIE is a registered trademark of Mattel, Inc. Mattel has no affiliation with PETA and does not endorse, sponsor, or otherwise support PETA's activities.

Written by Missy Lane

What’s the best way to draw attention to the suffering that fish are forced to endure when they’re yanked out of their natural environment and impaled on the end of a hook? It’s a very dangerous question to ask at a PETA brainstorming meeting. Because some of us are literalists, here at People for the Ethical Treatment of Animals.

With that having been said, here are some stunning pictures from our latest anti-fishing demonstration in San Diego. There were a lot of media-type folks at the event, and you can read some of the coverage here.

This video is truly amazing. Since this is PETA’s blog and all, I guess I should say something like “Animals can teach us so much about tolerance . . .” but to be honest, all I’m really thinking is “WTF, there’s a hippo walking through the house!”

Take a peek at this.

Saturday night, PETA campaigner Matt Rice was in Louisville, KY, with a giant crippled chicken to protest at a Yum Brands (the parent company of KFC) fundraiser at CEO David Novak’s house. The shindig was supposedly to fight global hunger, which is totally laughable. Global hunger isn’t laughable of course, but KFC pretending to give a hoot about it is. Let’s be real here: since it takes several pounds of wholesome grain to produce a single pound of unhealthy chicken meat, KFC does more to contribute to global hunger than it does to stop it. KFC holding a fundraiser to fight global hunger is like Marlboro holding a fundraiser to fight lung cancer. The WorldWatch Institute puts it like this, “[M]eat consumption is an inefficient use of grain—the grain is used more efficiently when consumed directly by humans. Continued growth in meat output is dependent on feeding grain to animals, creating competition for grain between affluent meat-eaters and the world’s poor.”

Oh yeah, we were also there to remind consumers to boycott KFC until it takes the advice of its own animal welfare panel to end the worst abuses of chickens by its suppliers.

Here are a couple of photos from the evening.