Written by PETA
PETA’s campaign to get the great apes out of advertising has been hitting some pretty big home runs lately—by way of a recap, our ad in Variety magazine calling for Hollywood insiders to blow the whistle on animal abuse received international media coverage. Then, shortly after that, I brazenly took credit for Speed Racer’s poor box performance on this very blog.
Raising awareness about the campaign is all very well, but it’s also nice to have something to show for it, and the recent decisions by multi-billion-dollar companies Subaru and CDW not to renew their ad campaigns featuring great apes are very real victories along the way to getting great apes out of advertising for good.
Subaru was given a PETA Compassionate Business Award last month after they made the following promise:
"Due to the issues surrounding their use in the entertainment industry, Subaru of America will not employ primates in its advertising in the future."
The folks at computer-equipment company CDW did things the other way round—they moved on to an ape-free ad campaign after we gave them a Litterbox Award for animal-unfriendly advertising (for the commercial with the dude and the chimpanzee setting up an office on a desert island).
But no matter how they come about, these are big victories, and it’s great to see major companies taking responsibility and helping other executives realize that any time an ad company suggests they trot out a chimpanzee for a new campaign, it’s time to hire a new ad company.
P.S. This just in – MovieTickets.com have just confirmed for us that they’ve ceased airing their ads which featured chimpanzees, and that they will no longer use great apes in their ad campaigns. Boo ya!
A lot of people were pretty shocked to see this video of a North Carolina state trooper hanging his dog from a railing and repeatedly kicking the animal, who had refused to let go of a toy. Well now Sgt. Charles Jones, who was fired last September after his partner released the cell phone video of this incident, is fighting to get his job back.
In the meantime, PETA is fighting to ensure that the District Attorney in the county where this incident occurred files charges against the sergeant. We're reminding the DA that animal abuse is an indicator of deep mental disturbance and often leads to further violent acts. You can watch the video and judge for yourself who’s got the right end of the stick here.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.