We told you that Bethenny Frankel was going to prove that she'd rather go naked than wear fur … and yesterday, we made it a reality.

The Real Housewives of New York City star stripped down on a rooftop in (surprise!) New York City.

The ad isn't ready yet, of course, but we couldn't resist giving you a small preview:

We worked with a top-notch team on this campaign, including celebrity photographer Joseph Cultice at Weiss Artists, stylist Cannon at Judy Casey, makeup artist extraordinaire Ingeborg at Workgroup, and fantastic hairstylist Stacey Weinstein at Loft 26.

The ad will be released this fall, so stay tuned!

Written by Amanda Schinke

Sex sells, but if you think it's only ladies who bare all to bring attention to the plight of animals—think again. Feast your eyes on some of the sexy male celebrities who've spiced up PETA's campaigns by stripping, and then name your favorite in the comments section below.

Grab some ice water, because it's about to get very hot.

Am I allowed to admit that Jamie Bamber's ad is my favorite? Which one is yours?

• Fans of bear bare skin were left seeing stars (and not much else), thanks to Battlestar Galactica's Jamie Bamber, who took it off for bears killed for their fur.
• Vroom, vroom! Motocross rider Carey Hart sported his tattoos—and not much else—in our anti-fur ad.
• Steve-O's "Rather Go Naked Than Wear Fur" ad is how I learned that "Your Name" is inked on Steve-O's butt.
• Owain Yeoman's pro-vegetarian ad is sure to drive any girl "mental."
• Adult film star Ron Jeremy's enormous … um … fan base grew even bigger after he appeared in a provocative PETA spay-and-neuter ad.
• Pulses everywhere pounded when The Young and the Restless star Kristoff St. John exposed his sexy skin in our "Be Comfortable in Your Own Skin" ad.
• Forget oysters! Everyone knows that a sense of humor is a better cruelty-free aphrodisiac. Case in point: comedian David Cross, bare-assed in our "Wear Your Own Fur" ad.
• Neon hair never looked so hot as it did on former basketball champion Dennis Rodman, who scored a slam-dunk with his "Think Ink, Not Mink" ad.
• Bad-boy rock superstar Tommy Lee is looking very good in our "Ink, Not Mink" ad.
• Are you ready for some hardcore action? Agnostic Front and Disasters frontman Roger Miret's Kentuck Fried Cruelty ad should fix you right up.

You're welcome.

Written by Karin Bennett

The folks at PETA Asia-Pacific are pros at cranking up the heat to deliver sizzling-hot demonstrations and ads. So I can guarantee that this sneak peak of the upcoming "All Animals Have the Same Parts" ad, which features Filipina model, singer, and vegan Geneva Cruz, is sure to have you turning your thermostat down a few notches.

"For me, being vegan is not about the diet. It's really about my love for all creatures," Geneva says.

Geneva and PETA Asia-Pacific want to remind people that animals are made of flesh, blood, and bone, just as humans are. It's just as wrong to kill a pig, cow, or chicken for your dinner as it would be to kill your tennis partner or the kid next door (even if he does play Metallica a smidge too loud).

Written by Shawna Flavell

Sculptor Antony Gormley has launched a new artistic endeavor, the One & Other project, in London. He's recruited 2,400 "living sculptures" to stand atop the famous "Fourth Plinth" in Trafalgar Square. Each person gets an hour on the 8-meter-high plinth (which is usually used to display artwork) to do whatever he or she would like—and one lucky PETA Europe supporter was granted a place!

Natalie Simpson sparkled as a sultry mermaid who asked people to go vegetarian.

We're so proud of Natalie for daring to show a little skin in order to save the skins scales of other thinking, feeling beings. If you want to be like Natalie and stand up for animals, take our Pledge to Be Veg for 30 Days and give a fish-friendly diet a try.

Written by Liz Graffeo

It's National Veggie Dog Day! This means that vegetarians across our great nation are pulling out the charcoal and gathering their friends for a summer feast that they won't soon forget. In honor of this year's "holiday," we assembled several of our nation's finest ladies, including Playboy Playmate of the Year—and stunning vegetarian—Jayde Nicole, on Capitol Hill.

Wearing only a lettuce bikini and her 1,000-watt smile, Jayde helped us get our healthy, humane, and tasty veggie dogs to our nation's finest congressmembers. While serving up the "dogs" to politicians and passersby, Jayde reminded each person that "the best way to safeguard your health, reduce your carbon footprint, save animals' lives, and look your very best is to go vegetarian."

For those of you who can't get enough of Jayde, there are more photos of her after the jump.

Written by Christine Doré

Yesterday, PETA's "Soy Cream" Ladies were willing to brave the 107-degree Arizona high-noon heat in order to bring delicious—and cruelty-free—frozen desserts to the citizens of Tucson. Not a single person who ventured past these lovely ladies was able to resist a free Tofutti Cutie or a sexy smile. The PETA gals gave away 200 of the frozen treats and even more leaflets explaining why dairy-free is always the way to go.

I can't tell you how much I love these retro-inspired "Soy Cream" Lady outfits! Where can I get one?

"Which do I love more—my skateboard or Tofutti Cuties?" Don't worry, friend. You can have both!

Speaking of cuties—cow's milk is the number-one source of allergies in children, so Tofutti Cuties are not only delicious but much healthier than dairy products.

And remember: If it's iced coffee weather, it's absolutely Tofutti Cutie weather.

Written by Amanda Schinke

Desert temperatures rose even higher as PETA's hot "cops" patrolled the Las Vegas strip, where they educated tourists about how animals suffer when they are killed and skinned to become boots, belts, and bags.

Honeymooners, bachelor partygoers, and even some casino employees lined up to talk to and pose for photos with our "fashion police," who were armed with information about alternatives to fur, leather, and exotic skins.

Watch out, fashion felons. PETA's peace officers are on patrol.

After one construction worker promised the "cops" he would give pleather boots a try, they let him go with a warning—to stay away from animal skins in the future.

"Holy pleather, Batman!"

Next stop—KOMP's Rock & Roll Morning Show to give listeners the straight story on synthetics.

Written by Karin Bennett

Best Cat in the Universe: Ziggy

Just think—the next Best Cat in the Universe could be waiting for you at your local animal shelter. Kinda gives you goose bumps, doesn't it? If you have the energy, resources, and, most importantly, lap time to devote to a feline companion, you can't go wrong by adopting a cat from an animal shelter. But just in case you need some convincing, here are the top 10 reasons why shelter kitties rule:

10. You'll get the best selection in town—animal shelters are usually full to overflowing (unfortunately) with cats of all shapes, sizes, ages, energy levels, and temperaments.
9. Shelter cats are often already spayed or neutered (or else the cost of the surgery is included in the adoption fee). What a deal! Animal shelters also often throw in lots of swag, such as cat food, toys, and treats.
8. On a related note, shelter cats are almost always already housebroken, and many have been trained to use a scratching post too.
7. Many shelter cats are adults whose personalities are already developed, so you know what who you're getting.
6. Lots of shelter cats are mixed breeds who are less likely to inherit the congenital defects that plague (inbred) purebreds, including heart and eye defects and cleft palates.
5. If you have kids, having a cat can actually help prevent them from developing allergies.
4. No need for an electric blanket (or a masseuse)—cats make excellent bed-warmers.
3. No need for a big-screen TV, either. Cats provide all the entertainment you need.
2. You will finally learn the answer to the question "What do you do with an empty paper bag?"
1. And the number one reason for adopting a shelter cat is, of course, that you're saving a cat's life. Which is really the only reason that matters, isn't it?

Written by Alisa Mullins

P.S. After you've given a kitty a forever home, you should check out this book: 250 Things You Can Do to Make Your Cat Adore You.

azcarpetandtilecleaning / CC

Kudos to caring California residents, including the folks at Social Compassion in Legislation, for helping to get SB 250, known as the Pet Responsibility Act, passed by the California Senate.

Introduced by state Senate Majority Leader Dean Florez, SB 250 would require that nearly all dogs and free-roaming cats be spayed or neutered. (Breeders would be required to obtain permits to keep unaltered animals.) California spends $250 million every year to shelter homeless animals, many of whom are eventually euthanized.

If it passes the State Assembly, SB 250 will save lives. After Santa Cruz County enacted similar legislation, the number of euthanized animals dropped by 60 percent, so it's crucial that this legislation becomes law.

Concerned Californians—please don't wait to write a letter (calls and e-mails won't be effective at this time) to your state assemblymember in support of SB 250. Put this quick, simple task on today's "To Do" list and it can lead to a huge victory for animals on tomorrow's "Ta-da!" list.

Written by Karin Bennett

ehow / CC

First, it swore off Australian wool from lambs who have endured the cruel mulesing mutilation. Now, American Eagle Outfitters has taken another compassionate step that is sure to have mice pumping their tiny clenched paws in victory.

After learning that animals caught in glue traps die a slow, agonizing death by starvation—often after trying to gnaw off their own limbs in a vain attempt to free themselves—the ever-trendy, animal-friendly clothing chain has joined JPMorgan Chase in swearing off the use of glue traps in its stores.

Leave a comment below to congratulate American Eagle, then head on over to our Get Active page and let Lowe's know that it should follow AE's example and stop selling glue traps in its stores.

Written by Shawna Flavell