There’s been a lot of talk about the arrest of 75 San Diego State University students in a drug sting recently, and now that the dust has settled a little bit, we figured it was a good time to let students at the university know why eating meat is far worse for you than smoking pot. We just placed an ad in the school newspaper The Daily Aztec, which shows a close-up of a cow's face next to the tagline "Say No to Pot Roast. Don't Be a Meathead. Kick the Habit!" The ad points out that, while there’s no doubt that getting high can hurt your test scores, people who want to stay away from drugs should stay away from meat, which is often loaded with pesticide residues, hormones, and antibiotics. Meat, egg, and dairy-product consumption have also been linked to heart disease, stroke, obesity, diabetes, and cancer. As PETA President Ingrid Newkirk puts it,

So there you have it, kids. Say “no” to pot roast.

So the Marketing Department just had our weekly meeting a couple of hours ago, and, as often happens, we got to reminiscing about some of PETA's old marketing initiatives. The conversation went a little like this:

I'm reserving judgment—but feel free to decide for yourselves: Was this a good idea?