Written by PETA
Joel, whom regular readers will know from his often rather lowbrow but occasionally inspired posts on this very blog, is the brains behind PETA’s online marketing strategy, and—to be fair—OMMA (which stands for Online Media Marketing and Advertising) magazine were right on in recognizing him for his work. Because he really is infuriatingly talented. Here’s what they said:
"In his five years at PETA, Joel has used his online marketing savvy to throw haterade on the Olsen twins, flaunt some sexy vegetarians and boost PETA's advocacy campaign participation by 90 percent last year alone. But he's particularly fond of "Super Chick Sisters," PETA's online video game spoof, for "calling kfc out for the company's abusive practices, like cutting off chickens' sensitive beaks, all while staying fun."
It takes a few seconds to fill out their webform, but the full OMMA article is definitely worth checking out if you’re interested in marketing, PETA, Joel, or all of the above. In the meantime, since this post is rapidly degenerating into a Joel Bartlett lovefest, I figured I’d just give in and congratulate him myself. He may never be quite as skilled as I am at medicine-themed, 8-bit Nintendo games, but the guy is unbelievably good at what he does, and he deserves the hell out of this recognition. Nice work, JB.
-Jack
Last fall, PETA announced a partnership with Helium.com, a site that promotes the open exchange of ideas—something we're all for.
Now we're taking it to a new level. Announcing—drum roll please—the PETA Citizen Journalism Award! Each month, we'll name a title. All you have to do is write an article based on that title. If we think yours makes the best case, not only will you win a customized award plus a $50 gift certificate that you can use to snag swag from the PETA catalog but we'll also feature your article right here on The PETA Files. That's a pretty big deal, right? (Please say yes—those of us who post here have such fragile egos!)
To give you a head start, this month's title is "Would you eat animal-stem-cell–grown 'clean meat' to protect animals and the environment?" If you don't quite get what that's about, be sure to read about our $1 million challenge first. If you need more information to help you write your article, there's a ton of useful, fascinating stuff on GoVeg.com.
-Jeff Mackey
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
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