What's Up Now, Breeders?

Update: Phew! Where were all those comments coming from? Click here to find out.

PETA is ratcheting up our campaign against cat and dog breeders, and this beautiful billboard in New York is the first of a number of strong statements you can look for over the next few months designed to remind people that buying animals from breeders or pet stores when millions are dying in shelters is, simply put, irresponsible and cruel. Of course, the real villains here are the breeders themselves. Not only are these people directly contributing to the animal overpopulation epidemic in this country—they’re also making a tidy profit out of it (in case it’s not immediately clear, I don’t have an awful lot of sympathy for animal breeders). There’s some more information on this topic here, and I’ll keep you posted as this campaign progresses—we’ve got some great stuff on the way ...