2011 is fast approaching, and we all know what that means: a list of New Year's resolutions and a new calendar. While pages of shirtless beefcakes have a certain appeal to some, we can all agree that PETA's annual calendar—full of beautiful portraits of rescued animals and important animal-related anniversaries and victories—is inspiring, beautiful, and suitable for both the kitchen and the office. It's also the prize for the three winners of this week's "Win It" Wednesday contest.

Want one? Well, then, wow us with your New Year's resolution to help animals. Maybe you're going scrape cheese off your plate for good by going vegan. Maybe you're going to start blogging about animal rights issues in your neighborhood. Perhaps you plan to follow the lead of lovely and determined Claudine Erlandson and start protesting outside your local KFC every week. The possibilities are endless, so we look forward to learning not just the "how's" of your life-changing resolution but the "why's" too.

The three people who most make us want to pop our champagne corks early will each win a calendar. The contest ends December 1, and the winners will be chosen on December 3. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. No purchase necessary. Void where prohibited by law. Good luck!

Written by Karin Bennett

Here's a tip as we head toward Fur-Free Friday: If you really want folks to understand how gruesomely cruel the fur trade is, sometimes you just gotta confront them with a "bloody carcass" or two three.

Now, before you send us an angry e-mail, please note the quotation marks above—the carcasses (and the blood) were fake, but their intent was all too real: persuading shareholders attending the annual meeting of fashion retailer Coach to back PETA's resolution calling on the company to stop selling fur. Since we knew we might only have a few seconds to get our message across, we presented the grisly props as an instant reminder that many animals killed for their fur are electrocuted with rods that are forced into their orifices, have their legs or necks crushed in cruel traps, or simply have the skin cut and ripped from their bodies while they are still conscious.

Ready to get in the fight against fur? Great—let's get started!

Written by Jeff Mackey

starpulse / CC

We're all about New Year's Resolutions here at PETA. Mine is to quit eating so much delicious vegan junk food and start cooking healthier vegan meals. Pop star Katy Perry had a similar idea when she said, "I try to want to be a vegetarian 'cause I know it would be more of a healthier option for me."

She's right! On average, vegetarians and vegans weigh 10 to 20 pounds less than their carnivorous counterparts, and cutting animals from your diet solves all sorts of other health issues as well. So, if you were thinking about trying to lose weight for the New Year, taking our "Pledge to Be Veg" is a safe bet! Just to give Katy a little extra encouragement, we decided to send her a copy of Skinny Bitch and a basket full of yummy vegan food! Not only that, we sent her a list of vegetarian restaurants to visit on her January 2009 tour. It should come in handy when she's trying to eat healthy on the road.

So kudos to Katy for a smart New Year's Resolution! Not only would her new diet give her more energy to perform, but it's an easy way to save energy, the environment, and animals as well. Happy New Year, Katy!

Do you have an animal-friendly resolution? Let's hear it!

Written by Lianne Turner