Written by PETA
I’m a fan of lists. I’m also a fan of Jack Shepherd (as in the guy who usually writes this blog not the doctor on Lost—though I like him too). Jack’s off enjoying the holidays with his family so I thought I’d use part of my time on the blog to spotlight some of Jack’s non-blog work at PETA. (Hopefully Jack will keep this in mind when he comes back and sees all the typos I left on “his blog.”) Jack’s primary job duty other than writing The PETA Files is coordinating what we call “online viral projects”—projects that are funny, shocking, or emotional in some other way so much that when people see them they forward them on to their friends and the content spreads around the Internet through word of mouth.
My 10 Favorite Projects That Jack Masterminded or The Ten Projects that I’m Most Proud to Have Worked with Jack On
1. Super Chick SistersSuper Chicks Sisters, a parody of Super Mario Bros. that highlights KFC’s abusive practices was Jack’s first mega-hit. We really made an impression on the gaming world—and Jack knows better than anyone that it’s a tough world to penetrate. Over a half a million people have played Super Chick Sisters on our web sites. Probably an equal amount of people have played it on other sites. Not bad!
2. Trollsen Twins: Full House of Horror Video
Jack had to watch endless hours of Full House to be able to write the Full House of Horror script. Then he put his money where his mouth is and got naked for the project in true Terminator style. Really just seeing Jack walk down the Tanner’s kitchen stairs is why this project is my second favorite. It’s that simple.
3. Santa Got Run Over by His ReindeerJack not only wrote the lyrics but he sang the song as well. It’s the singing that gets it the high ranking. I love the whole animation because it highlights how we have a sense of humor about ourselves.
4. State of the Union Undress Jack certainly has an interesting job! He’s paid to recruit his co-workers to shed their clothes for the Internet. Watch the video if you don’t know what I’m talking about. This makes the top 5 of my list of favorite projects because it’s a great example of how ballsy PETA is. We’re not afraid to be edgy and neither are the brave individuals who work for PETA who are willing to put themselves out there.
5. Trollsen Twins: Dress Up the TrollsensThis campaign, which is about how Ashley and Mary Kate Olsen should stop promoting and wearing fur, is so wonderful it’s on the list twice! We had been talking about doing a dress up dolls game for over a year before the Trollsens campaign came around and we knew we had a match.
6. KFC Cruelty Sign Generator I love this project because it’s something KFC should have done themselves and probably would have if they had thought of it. Although their version would have educated far fewer people about cruelty to animals…
7. PETA’s Holiday Snow Globe E-card
The sleeper hit of 2007. I was pretty psyched when I met up with a friend I hadn’t seen in years and he mentioned he saw this the other day. Not bad for a holiday e-card in a world that’s drowning in them.
8. The Fast Food Nation GameThis game, which we created to help promote the Fast Food Nation movie is truly addictive. When making this list I got sidetracked and had to play the game for 20 minutes. Actually every time someone so much as mentions it I have to play it through again. It has a power over me.
9. Burberry ChavsThank goodness Jack is British. Otherwise I don’t know how we would have pulled this one off. It’s a great project though because it’s funny even if you don’t know what a “chav” is. I’d explain what this project is but really you just have to experience it for yourself.
10. Pirates of the Carob BeanI’m obsessed with choose your own adventure stories. In fact this project is almost like Jack’s present to me (Thank you, Jack!). The jokes were actually a bit too niche nerdy for this to be the hit we had hoped but I love it enough to make up for the rest of the world not knowing it exists.
Jack of course would want me to mention that he doesn’t work on these projects alone. Our web folk (Karen, Reannon, Elizabeth O, Shawn, Hasan) are crucial, as are our AV dudes (Hey Jamie and Hayden, what’s up?). Then there are all the people who help with ideas, media, and well there are people all over the organization who’ve helped out. Just like all of PETA’s campaigns and projects these are a real team effort.So if you haven’t already take some time to explore all of these web sites and send them along to your friends who might be open to animal rights but need a soft approach. These projects should warm them right up.- Joel
I first put a version of this list together when a couple of my friends were moving away from Norfolk, Va. and it got me thinking about where I would eat my last meals in Norfolk if I were ever to move away (Don’t worry Ingrid, I never will!). So here’s a list of the 10 best meals Norfolk has to offer, voted on by a panel of me.
10. Machismo—Boca Burrito with all the veggies and vegan sour cream and vegan cheese. I think maybe machismo means “Home of the Monster Burrito” in Spanish.
9. Dragon City—Vegetable Dumplings as an appetizer followed by vegan General Tso's Chicken. It’s Chinese fast food just as you want it—greasily delicious!
8. Taco Bell—Two Crunch Wraps with beans substituting beef, no nacho cheese, no sour cream, add guacamole. Taco Bell is wonderfully delicious (that’s right, I said it), but I’m including it on my list because the employees there are so nice. Who would've thought it'd be the Taco Bell employees who would be the nicest?
7. Yorgo's Bageldashery—Chickette Sandwich on a Poppy Seed Bagel with a Toasted Sesame Seed Bagel with Vegan Cream Cheese. It shouldn't be special to have vegan cream cheese at a bagel shop, but it is, so kudos to Yorgo's.
6. Rajput—Vegetable Samosa as an appetizer (of course!) followed by some Palak Tofu as the main course. It's always been a dream of mine to write a book of reviews of samosas. I essentially never pass up the opportunity to order one. The owners of Rajput are super friendly, I love the copper cups, and I really love the Palak Tofu.
5. Kotobuki—Veggie Sushi and some fake meat dish (hmm… lets go with the teriyaki ham). Something about funky table and being forced to take off my shoes really makes me like it there. Plus I love courses – and when you get a salad, sushi, and a main dish you'll get plenty. And if you order enough sushi then it comes on a wooden boat (a boatload of sushi!)
4. Tap House—Chickette Sandwich. It's not just the food that makes me love Tap House, though I do like the newish chickette sandwich and their fries are delicious. I also give the Tap House points because it’s nice that Neil knows what I drink—though I guess water isn’t the most difficult order to remember…Oh, and while eating there put in some of quarters in the wonderful indie rock filled juke box and play some pool.
3. Bangkok Garden—Spring Rolls for an appetizer; Garlic Tofu for the main course. This one kinda goes without saying. Garlic Tofu is just such a staple I always feel like I should order something different but I have so much trouble bringing myself to.
2. Amalfi—Veggie pizza with faux chicken and soy cheese; Vegan Cheesecake for dessert. It's a little pricier than most of these other meals but amazingly delicious—'nuff said.
1. Bella's Pizzeria—Soy cheese pizza Bianca-style, with olives and broccoli. The soy cheese novelty/wonderfulness makes Bella an easy choice as my favorite. It's the one restaurant I really crave going to and conveniently it’s the restaurant closest to my home.There’s a lot more great food in Norfolk, these are just my favorite meals. If you’ve visited Norfolk or live here, post your favorite meals that the area has to offer. And if you’re on the fence about wanting to apply to work for PETA I hope this run down of some of the wonderful food in the area helps push you along the way. - Joel
That’s right, folks—I am taking a week off to spend Christmas with my family in DC. I’ll be back, refreshed (hopefully) and ready to go after the New Year, but in the meantime my good friend Joel Bartlett will be manning the blog, so don’t be too concerned if the high intellectual standards we have set here on the PETA Files flag a little bit during the next week—it’s only a temporary state of affairs. Joel will doubtless be keeping you up-to-the-minute on his favorite TV shows and, like, what he ate for dinner the night before, so keep checking for the new entries, and try your hardest to hang on until I’m back again in January. Happy Holidays!
If you’ve been following this story over the past few days, you’ll know that Mepkin Abbey, a Trappist monastery in South Carolina that runs an egg factory farm to cover its costs, has announced that it will be phasing out its egg production and switching to a new industry following a PETA investigation and subsequent pressure on the monks from our offices. And if you’ve been following my posts on the topic, you’ll know that a number of South Carolina residents who are familiar with the monastery have commented to say that they’re unhappy about this decision, claiming that it was unfair of us to go after the monks because they are decent men who do a lot of good in the community.
The way I see it, however, is that holy men—who should be setting an example for the people who look to them for guidance—need to be particularly accountable for cruel or unethical actions. While we have come to expect that CEOs of large corporations are going to be primarily concerned with their bottom line (and thus less immediately receptive to our concerns about their practices), in a case like this one—where good people have gone astray and are ignoring or failing to understand the fact that they are inflicting terrible suffering—it is all the more important that they be brought up short and asked to consider the damage they’re doing. Being a monk doesn’t mean that you should get off scott free when you’re caught doing something unethical—on the contrary, it means you should be held to a higher standard.
Anyone who has seen our investigation should know that the practices these monks were engaging in (such as confining chickens in cages so small that they had no room to move and denying sick animals veterinary care), as well as the practices that they were directly supporting (their suppliers slice off chicks’ beaks with a hot blade and grind up unwanted male chicks in a macerator), are cruel in the extreme, and as far as I’m concerned, that’s all you really need to know about this case. This factory farm needed to be shut down whether it was run by money-grubbing fat cats or honorable but misguided holy men. Fortunately for us, and for the chickens, it was the latter.
For a more eloquent statement of these ideas, you can read the letter that PETA Vice President Bruce Friedrich wrote to the Abbey when this investigation first broke here.
Now I know why my friends Allie and Virginia came into the office this morning a slightly different color than normal (respectively, a sort of off-yellow and a nice olive green). Pics from this beautiful demonstration in Times Square have been circulating around the ol' blogosphere today—the girls were outside the M&Ms World store to let passersby know that Mars Candy performs cruel tests on animals. In violation of its own written policy, the candy company is currently funding a study at UC San Francisco in which rats are force-fed by having plastic tubes shoved down their throats, then cut open and killed. In addition to our boycott of the company, PETA is filing a legal complaint with the Federal Trade Commission (FTC) over Mars' false statement.
Anyway, enough of the depressing stuff for now. Check out the great pics below, and if you feel like helping out with our campaign, I’ve also posted the code for our anti-Mars Web banner for anyone who wants to put it on their site. You can learn more about the campaign here.
Blogs that have covered this story
Faded Youth Celebrity MoundAll that’s Fab Jonathan Jaxson
The ASPCA was founded in 1866 because of overworked horses in New York City. You have to figure that if the ASPCA’s founder, Henry Bergh, were alive today, he would have made damn sure that his group took some enforcement action last weekend, when New York was hit by a major storm that brought bitterly cold temperatures to the city and filled the streets with ice. But the ASPCA of today seems to have pretty much forgotten the city’s horses.
Donny Moss, an enthusiastic young New Yorker who has just made a documentary (Blinders) about the shady, cruel carriage-horse business, was out on the streets last weekend, taking photos and documenting the miserable conditions that the animals were forced to suffer through while their handlers wrapped themselves tight against the biting cold. Have a look at his photos and compare his descriptions to the ASPCA chief’s statement: "Our agent ... does not agree with Donny's opinion of the conditions." Was their agent in the Bahamas, or was he just not looking out the window at the time?
Please take a moment to let Mayor Bloomberg and City Council Speaker Quinn know that you would like them to support the proposed ban on the carriage horse trade, a sleazy cash business that sends the horses to the glue factory after they’ve slipped on the ice, collided with motorized vehicles, collapsed from the blazing heat of summer, or, in one case last year, endured a public beating. This cruel business needs to stop now, whether the “A” (which gets an “F” on this one) chooses to do something about it or not.
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
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