We've Got Our Eye on You, McDonald's

McDonald's corporate headquarters is located near Chicago, so ever since we launched our McCruelty Campaign, the city's residents have seen some pretty interesting demonstrations asking the company to stop abusing birds immediately. We've been keeping our latest stunt under wraps—but last night, two groups of stealthy crusaders were in the Windy City, projecting this pretty scary image on the façades of Chicago's buildings:

While everyone loves a good light show, I have a feeling that these antics didn't elicit any "oohs" or "ahs" from McDonald's executives. That's because our display definitely caught the attention of potential McDonald's customers who now know that chickens slaughtered for McDonald's "happy meals" are still conscious and able to feel pain—even though there are more humane slaughter methods available.

So, Chicagoans, keep the light on for us. Until McDonald's makes the decision to require its U.S. suppliers to switch to a less cruel slaughter method, we'll be in town.

Written by Liz Graffeo