Written by Michelle Kretzer
March 14 is Albert Einstein's birthday, and the celebration was in full swing at Princeton University, where he held a position until his death, when PETA showed up with an Einstein that made the rest of the tributes look like mere bosons:
Even though we had to use a bit of string theory to keep the big-brained scientist on his feet, students flocked to take pictures with him and hear what was perhaps his best equation: Veggies = health + happiness.
According to Einstein, who was a vegetarian, "the vegetarian manner of living by its purely physical effect on the human temperament would most beneficially influence the lot of mankind."
We'd say that's relativity genius.
If there's one universal truth about vegans, it's that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.
We wrote to the colonel of mustard, the museum's founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:
Photo: Julie McCullough by Robert Sebree
Not only would the ad help the mustard museum's finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they'd be healthy enough to keep visiting in the years to come.
Passersby outside a fur store in Toledo, Ohio, agreed that when the trap is on the other foot, fur looks really gruesome.
As our re-enactor did an excellent job of portraying an animal writhing in agony and trying to escape a lethal steel-jaw trap, the fur store owners stayed hidden inside their shop, without entertaining so much as a single patron.
Here is sweet Diamond before she received a doghouse from PETA:
And after, with new digs replete with warm straw, fresh water, a grassy new spot to lie in, and a lightweight tie-out:
Wanna make a dog's day?
The striking display of blood-soaked people lying "dead" on trays outside a pig slaughterhouse was enough to stop traffic—literally.
PETA UK's 2011 Sexiest Vegetarian woman, Sophie Barrett, got inked (temporarily) with a butcher's diagram to show Londoners that all animals have the same parts. She asked Brits to follow in the footsteps of Sir Paul McCartney to mark World Week for the Abolition of Meat by abolishing all animals' parts from their plates. Here's hoping Sophie's chuck brings animals luck.
PETA "cops" were out in force at the Sundance Film Festival, making arrests for fashion felonies. Anyone wearing wool, leather, exotic skins, or fur saw the light. A flashing blue one, that is.
The crime: Ripping off an animal
The punishment: A public scolding
The penance: Buying a coat that didn't claim a life
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
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