Here's some welcome news: Despite the barrage of deceptive dairy industry propaganda, sales of cow's milk—already in free fall—have plummeted in the U.S. It seems that more and more consumers are getting the message that dairy foods are as bad for our health as they are for the well-being of cows. 

To make sure the downward trend continues, PETA is re-releasing its series of popular ads parodying the industry's "Got Milk?" campaign. Check them out:

1. On dairy factory farms, male calves are of no use in milk production, so they are often taken away from their mothers when they are as young as 1 day old to be chained up in tiny stalls for weeks—terrified and desperate for their mothers—and fed an inadequate milk substitute to make them miserably anemic in order to produce the pale flesh most desired for veal.

2. Female cows don't fare much better: After having their sensitive horn tissue cut or burned away, most are forced into a vicious cycle of nearly continuous pregnancy, only to have calf after calf taken away so that the milk they produce to nourish their young can be consumed by humans instead. And, of course, once they stop producing enough milk to be profitable, they are sent off to slaughter. 

3. Cow's milk is intended for, well, baby cows, not baby humans, so it shouldn't be a surprise that it's not good for our kids, raising their risk for a variety of childhood complaints. 

4. Adolescence is hard enough without dealing with blemishes. Take it from Woody Harrelson—to lose the pimples, lose the milk.

5. It's not just kids who have to worry about milk mucking up their health—men have good reason to dump dairy products, too.

6. Ugh. Would you drink a glass of water to which even one drop of pus from a cow's infected udders had been added? No? Then why drink cow's milk?

What You Can Do

Steer clear (no cow pun intended) of cow's milk and other dangerous dairy products. And since all foods from animals result from suffering, the only way to be truly cruelty-free is to go vegan. 

Olympic official Carol Gross really wants our Vancouver Olympics 2010 T-shirts off CafePress.com. As in, she literally wants them and all merchandise bearing PETA's anti-fur parody of the Olympic logo removed from the CafePress Web site. Gross e-mailed CafePress asking that it "take necessary steps to prevent Sellers to advertise [sic] Olympic merchandise via use of Olympic trademarks …."

Say what?

Because this is obviously a parody of that, PETA's legal team sent a letter to Carol Gross explaining why we will continue our efforts to protect seals from the bloody slaughter by selling merchandise bearing our protected spoof logo.

We might be open to striking a deal, though. If the Olympic Committee were to help us convince the Canadian government to stop allowing hundreds of thousands of baby seals to be slaughtered annually, maybe we'd agree to quit parodying the Olympic logo.

Written by Karin Bennett