Every so often, there's a pro-animal story so darn cute that the webmasters of ICanHasCheezburger.com get jealous.

According to this piece in the Wrexham Leader, 11-year-old Gaby Trotter seems to have established more as an animal advocate than many adult activists can boast. She managed to research Mars' history of animal testing, set up her own Web site on the subject, and speak to school administrators about banning Mars products in her school.

I think at that age, I was busy playing video games, impressing friends and family members by eating frosted cupcakes in a single bite, and arguing with my sister. Way to raise the standard, Gaby!

Now I know why my friends Allie and Virginia came into the office this morning a slightly different color than normal (respectively, a sort of off-yellow and a nice olive green). Pics from this beautiful demonstration in Times Square have been circulating around the ol' blogosphere today—the girls were outside the M&Ms World store to let passersby know that Mars Candy performs cruel tests on animals. In violation of its own written policy, the candy company is currently funding a study at UC San Francisco in which rats are force-fed by having plastic tubes shoved down their throats, then cut open and killed. In addition to our boycott of the company, PETA is filing a legal complaint with the Federal Trade Commission (FTC) over Mars' false statement.

Anyway, enough of the depressing stuff for now. Check out the great pics below, and if you feel like helping out with our campaign, I’ve also posted the code for our anti-Mars Web banner for anyone who wants to put it on their site. You can learn more about the campaign here.

<a href="http://www.marscandykills.com"><img border="0" alt="xmas_mnm.gif" src="http://www.mediapeta.com/peta/Images/Main/Sections/blog/xmas_mnm.gif" width="405" height="105" /></a>

Blogs that have covered this story

Faded Youth
Celebrity Mound
All that’s Fab
Jonathan Jaxson

The wonderful Pamela Anderson, who was once paid to promote M&M's, has come out against Mars Candy for funding inhumane experiments on animals in violation of its own written policy. Pam faxed a letter to Mars President Paul S. Michaels this week expressing her support for PETA’s Mars Campaign, and letting him know that she will be encouraging her fans to boycott the candy this Holiday season. "When my friends at PETA showed me evidence that Mars continues to fund cruel and pointless animal tests,” she writes, “I was shocked—and it takes a lot to shock me."

You can read the full letter here.

After a landslide victory (14 to 6!) that I can't help thinking got a boost from the genuinely pathetic photo of him trying to look tough with a big gun and tinted glasses, Taser International's Rick Smith takes his spot next to Thomas Langfitt and David Waitzman as our very latest Vivisector of the Week! Rick's commanding victory is quite a testament to the extent of his sleazy practices, as he had a very tough opponent in the form of Vassar's Jeffrey Cynx, who tortures songbirds for a living and writes whimsical poetry about it.

To spice things up a bit, I've decided to give this week's contest a theme: Both of our contestants like to torment rodents; both are professionally cruel to animals under the auspices of UC Davis; and both have recently sold their services, and their souls, to Mars Inc., which has evidently decided that they need to kill animals to make candy bars. So here we go again—feel free to be horrified, but don't forget to vote, 'cuz it's time to crown the next Vivisector of the Week!

Robert Rucker, UC Davis. UC Davis/Creative Commons When the folks at Mars needed someone to cram baby mice into tiny Plexiglas chambers and submerge them in chilled water for hours, they knew that Rob Rucker was their man. But as Rob will no doubt be the first to point out, if you're going to go to all the trouble of torturing mice, there's more than just one way to ensure maximum misery! When Mr. Rucker's finished with the first stage of his experiment, he likes to force food down the animals' throats for 10 days, then starve them, and then kill them. If you find his zeal for this job disturbing, you're going to want to cast your vote for Rob Rucker now!

Carl Keen, UC Davis. UC Davis/Creative Commons Carl Keen, who holds the Mars, Inc., Endowed Chair in Developmental Nutrition, shares his colleague's passion for hurting rodents. Keen's work for the chocolate company involves feeding cocoa to rats, anaesthetizing them with carbon dioxide (a procedure which is known to be extremely distressful for the animals), and collecting their blood with a "cardiac heart puncture," which is exactly as unpleasant as it sounds. Only after he's finally killed these animals does our Carl pat himself on the back and get ready for his next round of experiments. Leave a comment below to vote for Carl "Cardiac Puncture" Keen.

Don't forget to vote, and check back with us next week* to see which of the "UC Davis Rodent Rippers" will be the latest Vivisector of the Week!

*The PETA Files cannot guarantee that they will remember to do this next week.