Written by PETA
Woo-hoo! We rock, we rock! OK, I know that no one likes a braggart, but we're so excited about winning the Convio Innovator Award for Best Email Communications—our second Convio Award in a row—that we can't help but gush a little! PETA's Marketing Department—led by Joel Bartlett, who accepted the award at a recent ceremony held by Convio—gives its all to make sure that our members and supporters know about our campaigns and can take immediate action to help stop animal abuse and exploitation.
Special thanks to all of you who subscribe to PETA E-News, A-Team alerts, or other online communications for PETA for getting involved and making this award possible. You're truly helping to make PETA a force to be reckoned with. Keep up the good work—and get everyone you know to visit PETA.org and our other websites!
Written by Heather Moore
Joel, whom regular readers will know from his often rather lowbrow but occasionally inspired posts on this very blog, is the brains behind PETA’s online marketing strategy, and—to be fair—OMMA (which stands for Online Media Marketing and Advertising) magazine were right on in recognizing him for his work. Because he really is infuriatingly talented. Here’s what they said:
"In his five years at PETA, Joel has used his online marketing savvy to throw haterade on the Olsen twins, flaunt some sexy vegetarians and boost PETA's advocacy campaign participation by 90 percent last year alone. But he's particularly fond of "Super Chick Sisters," PETA's online video game spoof, for "calling kfc out for the company's abusive practices, like cutting off chickens' sensitive beaks, all while staying fun."
It takes a few seconds to fill out their webform, but the full OMMA article is definitely worth checking out if you’re interested in marketing, PETA, Joel, or all of the above. In the meantime, since this post is rapidly degenerating into a Joel Bartlett lovefest, I figured I’d just give in and congratulate him myself. He may never be quite as skilled as I am at medicine-themed, 8-bit Nintendo games, but the guy is unbelievably good at what he does, and he deserves the hell out of this recognition. Nice work, JB.
Last fall, PETA announced a partnership with Helium.com, a site that promotes the open exchange of ideas—something we're all for.
Now we're taking it to a new level. Announcing—drum roll please—the PETA Citizen Journalism Award! Each month, we'll name a title. All you have to do is write an article based on that title. If we think yours makes the best case, not only will you win a customized award plus a $50 gift certificate that you can use to snag swag from the PETA catalog but we'll also feature your article right here on The PETA Files. That's a pretty big deal, right? (Please say yes—those of us who post here have such fragile egos!)
To give you a head start, this month's title is "Would you eat animal-stem-cell–grown 'clean meat' to protect animals and the environment?" If you don't quite get what that's about, be sure to read about our $1 million challenge first. If you need more information to help you write your article, there's a ton of useful, fascinating stuff on GoVeg.com.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
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here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.