If you've ever read one of PETA's "Piense Antes de Comer" leaflets or seen actor Constance Marie's spay-and-neuter billboard—or any of our countless other Spanish materials—you're already familiar with our outreach to Latinos. But at Mama's International Tamales in downtown Los Angeles yesterday, we celebrated a groundbreaking moment with the official launch of our newest outreach division, PETA Latino! And the stars were out to celebrate with us. Television star Marco Antonio Regil hosted the event, and actor Patricia De León unveiled her new pro-vegetarian ad, reading (in Spanish), "Eat Your Vegetables. They're Very Tasty." Hollywood beauties Daniella Alonso and Mayte Garcia were also there to show off their PETA ads and sample the delicious food.

Marco and Patricia both gave impassioned speeches about the importance of reaching out to the Spanish-speaking community and adopting a meat-free diet for animals, human health, and the planet. And PETA's vice president of communications, Lisa Lange, rounded out the afternoon with some words on PETA's ongoing commitment to the Latino community and anyone who wants to live a compassionate lifestyle, no matter what language he or she speaks. "Our goal," she said, "is to make PETA Latino an indispensible resource for everyone in this community."

Marco and Patricia mingled with the dozens of supporters and reporters who came out to share this groundbreaking moment for animals and even stopped to snap a picture with their matching Pure bracelets (made of all-vegan materials, of course!), made by Energy Muse, which is donating a portion of the sales of the stylish bracelet to PETA's lifesaving campaigns.

But the fun didn't end when we were done munching on delicious vegan taquitos, tamales, and pupusas. Back at the Bob Barker Building, we got back to work strengthening PETA Latino with new Spanish outreach materials, videos, and content for PETALatino.com. Check it out!

In the giant melting pot that we call "home," the fastest-growing segment of the U.S. population is people of Latin-American descent. We've seen how strongly this demographic has influenced American culture—including politics, food, and entertainment—and now it's time to unleash that power to benefit animals.

To help mobilize the Latino community's animal advocacy efforts, PETA has unveiled a new program, PETA Latino. 

PETA Latino, a new outreach division, will provide all of PETA's valuable resources in Spanish and English so that our Latino supporters can choose which language they prefer to receive information in, and no one will be denied the chance to speak up for animals because of a language barrier. PETALatino.com will also include delicious vegan recipes inspired by favorite traditional dishes, testimonials and ads by popular Latino stars, the new Spanish version of our hard-hitting meat-industry exposé "Glass Walls" (narrated by Mexican television personality Marco Antonio Regil), and much more.

And because Latinos can now receive alerts about demonstrations in their areas written in Spanish, the site will help bring English and Spanish speakers together for our common goal.

¡Vamos PETA Latino! And here's to all the victories for animals to come!

Joan Jett is nominated for induction into the Rock and Roll Hall of Fame this year, but she's already snagged one coveted award: PETA's Nanci Alexander Activist Award. The top-notch animal advocate for whom the award is named is also the proud owner of one of South Florida's premier vegan eateries, Sublime. Every year, celebrities and PETA supporters pack Sublime and celebrate one dedicated advocate—and Joan is well deserving of the honor.

She's been working to end animal suffering for years, including launching PETA's vegetarian/vegan starter kit at newsstands in New York City, protesting McDonald's cruel chicken-slaughter methods, and recording a rocking video vegetarian testimonial. She even used this opportunity to unveil yet another PETA campaign: her new vegetarian ad.

Joan's new PETA ad is just like her: smart, hip, and animal-friendly.

Fellow animal-friendly rocker Iggy Pop presented Joan with her award amid a rousing chorus of cheers and applause. "If there's anything I love more than rock 'n' roll, it's animals," said a smiling Joan.

Iggy Pop and Joan Jett rocked the party.

And Joan wasn't the day's only winner: Spanish-language TV host Marco Antonio Regil picked up a "One Can Make a Difference" Award for his efforts to promote vegan eating.

Telemundo star Pablo Azar congratulates Marco. 

He recently narrated Paul McCartney's meat industry exposé "Glass Walls" in Spanish, making it accessible for Spanish speakers around the world.

Students at Los Angeles' predominantly Latino Roosevelt High School may soon be adding "animal rights advocate" to their lists of extracurricular activities. Vegan and award-winning TV host Marco Antonio Regil premiered his new Spanish-language version of Paul McCartney's haunting meat industry exposé for PETA, "Glass Walls," to the school's stunned students.

Almost all of them picked up information about going vegan, and about 15 students signed a pledge to go vegan on the spot.

The documentary's title comes from McCartney's famous quote "If slaughterhouses had glass walls, everyone would be vegetarian," and many vegetarians and vegans list "Glass Walls" as the reason why they made the switch. Marco wanted members of the Latino community to see for themselves the routine cruelty to animals that the meat industry tries to conceal. 

The students readily accepted copies of the new DVD to share with their families and joined Marco for a vegan meal provided by Chipotle. Marco explained that Mexican-American children are 60 percent more likely to be overweight than non-Hispanic white children and urged them to learn about how going vegan could improve their health. He also encouraged them to stay tuned for PETA's new bilingual website, PETALatino.com, launching this winter.

It seems as though the new "Glass Walls" is helping to shatter cultural boundaries.