It’s a new dawn, people. A fresh, vibrant world full of hope. The storm clouds have dispersed and the sun is shining on a happier future, where anything is possible…

On a trial basis, in the fine city of Philadelphia, 7-Eleven is offering vegan sandwiches.

To celebrate this glorious news, and to help make sure this trial is a big success, PETA dispatched our lovely lettuce ladies to the city last week to offer samples of the tasty meatless sandwiches (varieties include "chicken," "steak," and mock egg salad) to passersby. ‘Cuz that’s just how we roll. Check out the pics, and if you live in Philadelphia, be sure to give the sandwiches a try. Word on the street is that they’re pretty damn good.

Oh, brave new world that hath such people in it.

Following Houston's decision to ban Alicia Silverstone's sexy pro-vegetarianism PSA, one PETA Lettuce Lady took it upon herself to make a personal plea to Texas Governor Rick Perry to encourage Texans to go vegetarian. When the top "fattest cities" in America were announced this year, Texas had four cities in the top ten, so if there's anyone who needs a bit of urgent advice about a healthy diet, it's the good folks in the Lone Star State.

Texas, you've been a very naughty state. But nobody wants to hear that kind of talk from me when they can get it from a lovely Lettuce Lady. Check out the amazing video that the wonderful Nicole Matthews sent to Texas' governor today. How can you say no to this one, Rick?

Now that you've watched the video, please click here to sign our petition asking Governor Rick Perry to get on board with our "Go Veg Texas" Campaign.

Two Australian Lettuce Ladies made the BBC's "Day in Pictures" today, which means that a massive number of people are going to come across this photo and, unless they are completely blind, immediately go vegetarian. Stunning.

The title says it all, really, but here's a little editorial: Last week, two of PETA's lettuce ladies braved the freezing cold (or scorching heat? I'm not that great with Central Asian weather patterns) of eastern Kazakhstan to encourage the people of Almaty to mark the New Year by switching from dishes like besparmak (horse meat and noodles) and zhambas (baked sheep’s head) to humane meatless alternatives. Kazakhstan has been much in the news lately, following the release of the Borat movie, and the event was a huge success, garnering international press coverage for an important issue and totally blowing a few minds in Almaty, Kazakhstan.