Written by PETA
CareerBuilder (the employment company behind the ad campaign with all those monkeys dressed in suits and ties in an office) is tentatively in our good books at the moment—though we're keeping a wary eye on them. The reason is that they've decided to, as they put it, "evolve," and move beyond using primates—as we've been asking them to for quite a while now, on account of the truly disturbing way these unwilling "animal actors" are abused behind the scenes. I thought that CareerBuilder's Super Bowl spots yesterday, which featured a bunch of office workers battling to the death in the jungle for a promotion, were the best of the bunch—and a sign that using actual creativity is a fantastic alternative to just trawling out the live animals when you're stuck for ad ideas.
Of course, in all the hype about the ads and the halftime hoopla, it's sometimes easy to forget that there's actually a football game going on. If you can call three interceptions, five fumbles, and a missed extra point a football game. Stay tuned next week, when we launch our campaign against Rex Grossman for his shameless cruelty to The Bears this weekend. Oh, zing! And yes, in answer to your question, Chicago, I do think I'm pretty hilarious.
If you haven't seen the PETA “Year In Review” video that was made for our annual New Year staff party yet, you should check it out. It’s a great snapshot of just a few of our accomplishments from 2006, and when I saw it at the party, I knew we had to get it on the Web ASAP. Sounds simple enough, right? Wrong ... As it turns out, our legal department has all these issues with us using music without permission—yadda yadda yadda. So we had to replace the song that was originally in it. Luckily my buddy Coulter is all musical and stuff, and he gave us a great song that I think works better than the original anyway.
Anyway, here it is: PETA’s 2006 staff party video*:
*Warning: this video does not contain gratuitous nudity. Sorry.
Everyone I've talked to who was at the Marc Bouwer show says that it was just amazing. It was full of celebrities, the media loved it, and Marc’s animal-free designs were beyond anything that’s ever been seen.
I promised you video, so here it is:
This was the first ever collection presented by a designer of this caliber who is 100 percent cruelty-free. Totally awesome.
Pretty much every media outlet was there, including AP, Reuters, The New York Times, and, well, everybody else who is anybody. These are a few of the comments from the press coverage:
"Texans who would rather wear faux fur—yes, there are more than you think—would have loved the Marc Bouwer show. Known for creating gorgeous red-carpet gowns, the designer unveiled real-looking faux chinchilla, tiger, astrakhan and mink furs.""With its “Imitation is life” tagline and PETA-approved cruelty-free fabrics, Marc Bouwer’s calculated opening looks—a series of gasp-inducing, and yet entirely faux fur coats—signaled a powerful statement that resonated throughout the remainder of his collection: the only skin you need to look glamorous in today’s fashion world is your own. "Marc Bouwer's collection was exquisite. The dresses were the highlight of fashion week thus far. It will be a feat of talent to out-do Marc's dresses."
My pals Jayasimha and Anuradha from PETA India have been busy little beavers this week, making sure the attendees of the Indian International Leather Fair (IILF) get an earful from the animal protection community, and they’ve held demos and press conferences of their own outside.
According to PETA India, 90 percent of all the leather exported from there comes from illegal slaughterhouses, which are completely unregulated and where the cruelty is beyond imagination. Despite the documented atrocities occurring daily at these hellholes, the Indian Council for Leather Exports says that it is premature to ask its members to source leather only from legal slaughterhouses. Wow, premature to stop breaking the law . . .
The kicker here is that nearly all Indian leather is exported overseas where it is made into everything from leather jackets and gloves to shoes and steering wheel covers, and it is almost always labeled as “Made in” the country where the final product is finished. So if you buy any leather products, there’s a decent chance that it came from India. And no, leather isn’t a byproduct of the meat industry—far from it, especially in India, where many of the cows are killed exclusively for their skins.
Sorry to get all preachy and heavy-handed in the blog, but this is just beyond the pale and it has to stop. Please don’t buy any leather and tell you friends and family to do the same.
Sermon over.
It’s already the talk of the fashion world gathered in New York for Fashion Week, and of course the media is all over it, but just in case you haven’t heard yet, PETA and Marc Bouwer are making fashion history today. This afternoon, PETA is hosting Bouwer’s show—the first ever collection by a designer that’s 100 percent cruelty-free. Not even any wool!In an industry that isn’t exactly known for its social conscience, Bouwer stands out as a very successful anomaly. He’s dressed A-listers galore including Mariah Carey, Oprah, Jessica Simpson, Heidi Klum, Jennifer Hudson, and so many others. Remember how amazingly hot Angelina looked at the Oscars? That was Marc:
We’ll have exclusive photos and video from the show soon, so check back in the next few days.
Good luck this afternoon Marc!
Forest Whitaker is on fire right now. The vegetarian actor, director, and producer has already bagged Golden Globe and SAG wins for his portrayal of Ugandan dictator and rumored cannibal (oh the irony!) Idi Amin in The Last King of Scotland, and he’s got my vote for the Oscar as well. And last night he absolutely rocked as a guest star on ER.
I’ve been a fan since The Crying Game, and it's great to see him getting some serious recognition for his work now, including his most recent masterpiece, this pro-vegetarian PSA he shot for us with his daughter, True. I posted this before, but, whatever, it's adorable. You should watch it again.
Anyway Forest, you deserve all the success you’re having right now. Your fans at PETA are especially proud.
Unless you live under a rock and watch Antique Road Show on PBS every night, I’m sure you’ve been hearing an awful lot about Simon Cowell lately. American Idol's ratings are higher than ever, and we couldn’t be happier for Simon. So what if he is honest with the out-of-tune wannabe trying to sing "Beat It"? Stick to singing in the shower and open mic nights at your local strip mall coffeehouse, dude . . . I guess you can see where I fall on the whole “Is Simon too mean?” debate.
Anyway, all the hype about Idol and Simon reminded me of the great work he’s done with PETA, so I dug out a couple of the ads he’s shot for us in the past.
Keep telling it like it is Simon!
In our tireless quest to remind the world that all animals have the same parts, and that getting killed and cooked is just as unpleasant for cows, pigs, and chickens as it sounds (actually, more so—for more info on that, click here), PETA held a colorful "human barbeque" demonstration in downtown Nashville yesterday, which seems to have gone over fairly well with Tennesseans.
The part of the barbequed babe—naked, spray-painted red and orange, and displayed on a mock grill in front of countless astonished Nashville citizens and members of the press—was played by PETA's lovely intern Joanne. Applications for our Internship program can be filled out here.
I just heard that Mickey Rourke is holding a protest in Miami this afternoon. Apparently, he bought a puppy from a pet store around Christmas and the puppy died a couple of weeks later. Once Mickey learned from PETA’s Dan Mathews how pet shops sell all sorts of sick and inbred animals all the time, he fired off a letter to the store immediately. And today he’ll be in front of the store letting the public know what he’s learned.
Did you see the guy in Domino or Sin City? Total badass. My suggestion to the store: Do what the man says. For real.
Like most people, one of my favorite things about the pre-game Super Bowl hype is hearing about the commercials that will run during the game. This is particularly true this time around, since (due to a calculating error by the NFL) the Redskins didn't make it into the playoffs this year. But is it me or is the hype around this year’s field of ads virtually non-existent? Granted, nothing will ever come close to that Mean Joe Green Coke spot—or even the GoDaddy ad, but come on ad folks, what’s the deal—are you waiting for PETA to submit its spot to be rejected to get the pre-game ad media frenzy started?
Sorry to disappoint, but, this year we decided to take a different approach. Rather than create yet another brilliant spot that is summarily rejected, we decided just to dig into the vault and re-release some of our past Super Bowl classics.
Take a look and let us know what your favorite is. My money is on the pillow fighting co-eds arguing over whether dolphins or unicorns are cuter. The one about the young ladies with udders is kind of amazing too, if a little disturbing. I seriously can't understand why they rejected these masterpieces. Anyway, with PETA's Sexiest Vegetarian 2006—Prince himself—performing at the halftime show, maybe we don't even need an ad this year ...
If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!