Written by Jeff Mackey
In 2008, when PETA offered a $1 million incentive to anyone who could develop a marketable in
vitro (lab-grown) meat, there were some who scoffed. Since then, research
into in vitro meat has exploded—the
research, that is, not the labs—and the idea (along with PETA's offer) has shown
up in The New Yorker and on TV shows ranging from Better Off Ted (R.I.P., Veridian Dynamics) to The Colbert Report.
Who's laughing now?
wwarby|cc by 2.0
Though no one has yet stepped up to claim the prize by the
June 30, 2012, closing date, there has been so much encouraging progress that
PETA has decided to extend
the deadline until 2013. Several
scientists appear to be getting close—the University of Missouri (Go, Tigers!)
is a hotbed for in vitro meat
research, for some reason—but if you think you can close the gap, get crackin'!
Even if you don't know a test tube from a champagne flute,
you can help animals, your health, and the environment today by enjoying any of the delish vegan meats—from veggie burgers to faux hot dogs to chick'n nuggets—already in your grocer's
freezer case. View or order PETA's free starter kit to learn more about meatless living!
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.