Written by PETA
Woo-hoo! We rock, we rock! OK, I know that no one likes a braggart, but we're so excited about winning the Convio Innovator Award for Best Email Communications—our second Convio Award in a row—that we can't help but gush a little! PETA's Marketing Department—led by Joel Bartlett, who accepted the award at a recent ceremony held by Convio—gives its all to make sure that our members and supporters know about our campaigns and can take immediate action to help stop animal abuse and exploitation.
Special thanks to all of you who subscribe to PETA E-News, A-Team alerts, or other online communications for PETA for getting involved and making this award possible. You're truly helping to make PETA a force to be reckoned with. Keep up the good work—and get everyone you know to visit PETA.org and our other websites!
Written by Heather Moore
Joel, whom regular readers will know from his often rather lowbrow but occasionally inspired posts on this very blog, is the brains behind PETA’s online marketing strategy, and—to be fair—OMMA (which stands for Online Media Marketing and Advertising) magazine were right on in recognizing him for his work. Because he really is infuriatingly talented. Here’s what they said:
"In his five years at PETA, Joel has used his online marketing savvy to throw haterade on the Olsen twins, flaunt some sexy vegetarians and boost PETA's advocacy campaign participation by 90 percent last year alone. But he's particularly fond of "Super Chick Sisters," PETA's online video game spoof, for "calling kfc out for the company's abusive practices, like cutting off chickens' sensitive beaks, all while staying fun."
It takes a few seconds to fill out their webform, but the full OMMA article is definitely worth checking out if you’re interested in marketing, PETA, Joel, or all of the above. In the meantime, since this post is rapidly degenerating into a Joel Bartlett lovefest, I figured I’d just give in and congratulate him myself. He may never be quite as skilled as I am at medicine-themed, 8-bit Nintendo games, but the guy is unbelievably good at what he does, and he deserves the hell out of this recognition. Nice work, JB.
First of all, Happy New Year! Joel’s reign of terror over this blog has officially come to an end now that I’m back from vacation, so the PETA Files will be starting off the New Year with a return to the high-brow intellectual discussions, the lyrical prose style, and the rigorous grammatical standards that you may have missed in my absence.
I had actually been planning a whole long post devoted to making fun of Joel, but while I was skimming through his entries in search of material, I came across this little masterpiece, which made me change my mind. It may well be the most insightful, eloquent, and informative entry to appear on the PETA Files all year. So a big thank you to Joel for running the show last week—I should probably take vacations more often.
In other news, if you’re in New Year's resolution mode like I am, you should definitely check out PETA’s New Year's pledges to help animals. Whether it’s making an effort to buy cruelty-free products, taking more time to get active for animals, or cutting the eggs and dairy out of your diet, every little thing you do can make a big difference—and now is the perfect time to make the changes that you may have been putting off. For my part, I’m going to set aside more time to hang out with my friend Princess Cuteyface. And be nicer to Joel.
Back before joining in the UFC, Mac did a Q&A with PETA. Now that he’s a household name, Mac’s back and we’re pleased to announce that he’s starring in two hard-hitting public service announcements for peta2’s veggie testimonial series (view some others in the series here, here, and here).
In the print version of the ad (click the thumbnail to see a full-size version) we see Mac with gloved fists raised and standing next to the tagline "I Am a Fighter in the Best Shape of My Life. I Am Mac Danzig, and I Am a Vegetarian." I hope all you guys who think you need to eat meat to be a “real man” are you catching this.
If you’re still not convinced that vegans can be tough as nails watch Mac’s video below.
So why is a vegan diet the diet of champions? Consumption of meat and other animal products has been conclusively linked to heart disease, strokes, diabetes, and obesity. Meat production is also a leading cause of greenhouse gas emissions, water pollution, and land degradation. And, of course, the best way to fight the cruelty of factory farms and slaughterhouses is to kick the meat habit.
Order a free Vegetarian Starter Kit today so you too can be an Ultimate Fighting champion. Or at least a healthy and compassionate individual.
If you haven’t seen it yet, it is imperative that you watch this new video for our ABC Campaign, which is both an initiative to educate people about the importance of spaying and neutering their animals, and stop breeders from pumping out thousands of pups every year who take homes from those destined to die in shelters. What I like about Sex Talk, and the other spot we’ve put together for this campaign, is that it’s a lot more than just a funny ad. There’s something about it that makes you really uncomfortable—which, I guess, is exactly what a proper chat about the birds and the bees is supposed to. Check it out if you haven’t seen it yet, and you can watch the other video (Buy One, Get One Free) here.
‘It became very difficult when Linda died because I said I would support cancer charities,’ said Sir Paul. ‘But then animal rights group wrote to me pointing out that many were heavily into vivisection.’
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.