Pro athletes don't do anything halfway. So studly New York Jets safety Bret Lockett wasn't content simply to pose with a strategically placed faux-leather football for his PETA anti-fur campaign. Instead, he decided to play spread offense and turn his ad unveiling into a whole weekend. First, he helped PETA dedicate our Norfolk, Virginia, headquarters to longtime supporter and Hollywood heavyweight Sam Simon. 

Later that evening, Bret hosted an unveiling party at Hampton Roads hotspot the Granby Theater, greeted fans, and talked about why fur should be sidelined. "What really hurt me was when I saw that an animal was still able to move and lift [his] head up after he was completely skinned," he said. "It brought tears to my eyes."

© Charles Long Photography/PETA

And the next night, he went with the PETA gang to laugh aloud as Bill Maher made fun of hunters and other animal abusers in his stand-up performance. All weekend, wherever he went, Bret dined on vegan food, sported PETA T-shirts, and enthusiastically discussed animal rights issues with fans who approached him.

It's easy to see why No. 26 is No. 1 for animals.

While Terrell Suggs is capturing awards for his defensive plays for the Baltimore Ravens, he's also capturing hearts for playing defense for animals. The AFC Defensive Player of the Month stars in a PETA ad that's making January a lot hotter. Quoth the Raven, Nevermore wear fur.

Photo: Gabrielle Revere • Makeup: Demi V.

Suggs slugs it out on the field every week, but as he's quick to point out, "I hit people for a living, and even I couldn't … handle the cruelty to these animals ." The linebacker who challenges every quarterback who crosses his path now has a challenge for everyone: "If you can endure … 10 seconds of the [fur farm] video, you gotta watch it ."

See the video and exclusive behind-the-scenes video footage from Terrell's photo shoot here, and pledge to tackle cruelty by refusing to wear fur.

Seeing Chris Andersen flying through the air to make another dunk for the Denver Nuggets, two things become obvious: how he got the nickname "Birdman" and how big a fan he is of ink. Seeing Chris in his new PETA ad, two more things become obvious: He's cut like granite, and he refuses to wear fur.

Chris didn't choose an arena filled with hoops fans for the unveiling of his new ad; he picked a homeless shelter. At Denver's New Genesis center, he handed out donated fur coats to the homeless—the only people with an excuse for wearing them. "Animals, they don't deserve to be beaten or slaughtered," he said.

You can catch the behind-the-scenes video from Chris' photo shoot and enter to win the PETA shirt that he wore and autographed here.

Doesn't it seem like real tough guys are comfortable in their own skin, while the lame posers hide underneath animals'?

Tonight, Dennis Rodman's induction into the Basketball Hall of Fame is expected to be complete with a helicopter, acrobats, and colorful costume changes. But one thing that Dennis won't be sporting is fur – and that's no bull.

Dennis was already a Hall of Famer at PETA, as the first man and the first athlete to show his skin to save animals' skin. Even when he's being as bad as he wants to be, Dennis is still pretty darn great.

Congratulations, Dennis, from your pals at PETA!

Written by Michelle Sherrow

Rapper Waka Flocka Flame keeps it cool in the studio, churning out rhymes, but if there's one thing that gets him hot under the collar, it's animal abuse. After seeing PETA's video about fur farms, he knew that he wanted to be the next face (and a lot more) of our "Ink, Not Mink" campaign.

Waka urges the hip-hop community to "understand what you buy." The musician couldn't believe that animals killed for their fur are bludgeoned, electrocuted, and skinned alive—and that that includes dogs and cats. "I don't want nobody to … skin my little puppy," he said in an interview at the photo shoot. "Understand where that fox fur came from before you spend $1,000 … Someone got their head beat in and electrocuted."

Waka Flocka Flame also calls circuses "whack" and shuns red meat after seeing how cows are slaughtered. You can see the exclusive video from his photo shoot (spoiler alert: He does a PETA rap); catch his other ad, in which he wears nothing but ice; and enter to win an autographed copy of his rockin', flockin' CD, Flockaveli.

And of course, to be among his flock of fans, always flee from fur. 

Written by Michelle Sherrow

Atlanta rapper Waka Flocka Flame is the latest celebrity to pose in the buff for our "Ink, Not Mink" ad campaign, and as soon as we can stop ogling the photos long enough to get them posted, we'll give it 2 you. Meanwhile, here's a behind-the-scenes picture of the artist hanging out at the photo shoot:

Waka Flocka Flame might keep it real in his music, but he urges fans to go with the faux when it comes to fur. "Animals should be treated the same as you would a kid," he told reporters. "Would you want someone just to walk up and skin your kid? Hell, no!"

Speaking of Waka Flocka Flame fans, we got to meet his smallest (or, at least, hairiest) fan when a resident of a North Carolina senior living center contacted us for help getting her best friend neutered and groomed.

Her grandchildren had named the pup Waka Flocka Flame, and we're guessing that this fuzzy fan is the only one the musician wouldn't mind seeing wearing a real fur coat.

Written by Michelle Sherrow  

And we're doing a double take. Everybody wants to know what Willis is talkin' about in his smoking-hot public service announcement for PETA. The record-setting running back plays offense for the Baltimore Ravens, but he's quick to play defense for animals to help prevent them from being killed for their fur.

Willis is the latest athlete to play for Team PETA, showing off his tats (and a whole lot more) in our "Ink, Not Mink" campaign. Our fantasy-worthy team includes Amar'e Stoudemire, Gilbert Arenas, Dennis Rodman, and Chad Ochocinco. 

Want more Willis? You can see his, ahem, more revealing ad and read about his PETA shoot. And, of course, you can join Willis in saying "nevermore" to fur.

Written by Michelle Sherrow

Can't get enough of this smokin' new PETA "Ink, Not Mink" ad featuring supermodel Susan Holmes McKagan and her Guns N' Roses hubby, Duff McKagan? Tune in to watch the stars of Married to Rock on E! Sunday, December 19, at 10:30 p.m. ET and see the sizzling behind-the-scenes shoot.

First Chad Ochocinco, then Willis McGahee, and now this? Is it getting hot in here?

Written by Jennifer O'Connor

Here's another athlete whose heart is as big as his biceps: We're excited to announce that Willis McGahee is joining the roster of PETA All-Stars who are helping to fight animal abuse—a lineup that already includes top athletes such as Tony Gonzalez, Ron Artest, Michael Strahan, and Chad Ochocinco. The ravishing Baltimore Ravens running back heated up Baltimore this week when he posed in the buff for PETA's "Ink, Not Mink" campaign!

The ad will be released sometime early next year. But in case you can't wait that long, here's a little sneak peek:

Written by Lindsay Pollard-Post

To be honest, I haven't paid much attention to the NFL since Barry Sanders stunned the football world and retired, but even I know about Chad Ochocinco. Now, the Cincinnati Bengals' mighty Number 85 has become the latest star to bare his impressive physique—and tats, of course—for PETA's "Ink, Not Mink" campaign. 

How bare? Well, since this is a family-friendly blog, here's the PG version:

 
 
If you want to see more, you'll have to check out  this feature.

So why does The Ultimate Catch want you to reject fur? "To tell you the truth, when I was younger growing up, I thought it was all fake―they didn't really kill animals," Chad said. "So once I found out what really happens, I had the opportunity to do this, so I really wanted to become part of it. "But I wanted to get involved with the campaign basically because I'm an avid animal lover. You know, I have pets of my own―I've had them since I was a little kid. Animals always want to pick you up, no matter what."

Written by Jeff Mackey