The naked gold guy who reigns over Rockefeller Center's skating rink made way today for a naked gold medal champ, Tai Babilonia, who bared all this afternoon for PETA's "Rather Go Naked Than Wear Fur" campaign.

Click here to see images of the event.

Tai is urging shoppers to cross fur off their wish lists. "Just because it's cold outside doesn't mean we should be cold inside," she says. "There are many more warm things to wear nowadays than fur." Indeed, whether your style is sporty or super-glam, you can find fauxfillment here.

She joins a long list of huge-hearted big names—including actor Eva Mendes, Dancing With the Stars' Karina Smirnoff, and Tony Gonzalez and his wife, October—who have taken off all their clothes for PETA campaigns and drawn attention to the cruel killing of millions of animals for their fur.

Tai's action will surely motivate many people, including cold medalist Oksana Baiul, to forgo fur forever.

Written by Karin Bennett

Here's an idea that hockey star and seal defender Georges Laraque would probably like to take credit for: We're planning to place a giant version of our Olympic Shame 2010 logo under the ice at several Canadian skating rinks. After all, denizens of the Great White North love their icy sports. Once they start slipping and sliding around the rink, they won't be able to miss our message that the 2010 Olympics will be hopelessly tarnished if the seal slaughter isn't permanently canceled before Vancouver's big show. Pretty slick idea, if you'll pardon the pun.

Written by Jennifer Cierlitsky

Our sexy leopard ladies recently hit the ice in San Francisco to remind fellow winter-lovers to "bare skin, don't wear skin." They suited up in spots, shed their clothes, and spread the compassionate cruelty-free message.

But ya know how some people just can't handle the heat (er … ice)? Well rink security quickly escorted our ladies out while overly concerned mothers frantically bustled around trying to cover the news camera lenses with their hands. Sorry, moms, but it's too late! Tons of press captured some incredible shots and even told our ladies that the whole thing looked great. Which it, of course, did. But ya know, haters gotta hate.

The leopard ladies are escorted off the rink.

After everyone calmed down (some hot bods and leopard spots really can cause an uproar), our girls posed for pictures and passed out important information on the cruelty of the fur industry to countless curious individuals. One blushing witness of the rink tussle said, "Well, it's for a good cause!"

Written by Christine Doré