Contrary to the title of the first James Bond film he starred in, Roger Moore isn't willing to "live and let die." The former 007 is still battling bad guys, but instead of going after evil geniuses intent on destroying the world, he's leveling his icy blue stare at people intent on destroying ducks and geese. And just like all those Bond villains, they are no match for his debonair charm.

This week, the U.K. department store Harvey Nichols folded like a poker player at Casino Royale and agreed to Sir Roger's request that it stop selling foie gras, which is produced by force-feeding ducks and geese until their livers expand to up to 10 times their normal size. The decision comes almost a year to the day after Moore helped PETA U.K. persuade another U.K. institution, Selfridges, to stop selling the deadly delicacy.

Can anyone resist being shaken, not stirred by Sir Roger's entreaties? I'm beginning to doubt it. You can shake things up yourself by writing to two companies on this side of Her Majesty's former empire—Royal Caribbean and Gelson's Markets—and asking them to stop serving and selling foie gras. We don't want to have to sic James Bond on them.

Written by Alisa Mullins

I'm excited to let everyone know that following negotiations with PETA Europe representatives, UK-based luxury department store Harvey Nichols has ended foie gras sales at all of its stores. For you non-British readers out there, Harvey Nichols is a super posh chain of stores, kind of like Barney’s or Bergdorf Goodman in the US, so this is a very big deal.

This happened a few weeks ago, but I never gave PETA Europe props for it. Better late than never I guess. Anyway, PETA Europe isn’t resting on its laurels after this victory. They’re already targeting another big UK chain, Selfridge’s, and you can help by clicking here.