McDonald's corporate headquarters is located near Chicago, so ever since we launched our McCruelty Campaign, the city's residents have seen some pretty interesting demonstrations asking the company to stop abusing birds immediately. We've been keeping our latest stunt under wraps—but last night, two groups of stealthy crusaders were in the Windy City, projecting this pretty scary image on the façades of Chicago's buildings:

While everyone loves a good light show, I have a feeling that these antics didn't elicit any "oohs" or "ahs" from McDonald's executives. That's because our display definitely caught the attention of potential McDonald's customers who now know that chickens slaughtered for McDonald's "happy meals" are still conscious and able to feel pain—even though there are more humane slaughter methods available.

So, Chicagoans, keep the light on for us. Until McDonald's makes the decision to require its U.S. suppliers to switch to a less cruel slaughter method, we'll be in town.

Written by Liz Graffeo

Thanks for all of your wonderful comments on this Win It Wednesday. The winner of the Devoted Creations gift basket is nicole linklider. Congratulations!

For me, opening a package of cruelty-free body products is like Christmas, so imagine how giddy I was when I got a peek at this week's "Win It" Wednesday prize. PETA is partnering with compassionate company Devoted Creations to offer one giant gift basket full of body lotions, face creams, and tanning products. There are 15 full-size bottles in this basket, and while I'm tempted to keep them all for myself, we're sharing the wealth with one lucky commenter.

What's the best thing about this week's prize? None of the products have been tested on animals. They proudly display PETA's cruelty-free bunny logo, so your day at the spa won't be interrupted by pangs of guilt.

How do you win? Big event coming up? Kids stressing you out? Tell us why you deserve some pampering. The most convincing comment will take home the prize.

The contest ends on July 22, 2009, and we'll choose one comment as the winner on July 24, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Written by Shawna Flavell