This little logo—which PETA is using in our efforts to urge Lowe's to stop selling cruel glue traps (archaic torture devices that trap small animals, causing them to suffer from suffocation, starvation, and mutilation)—is apparently causing big headaches for the company:



Last week, the company that manages Lowe's trademarks sent the head legal counsel for PETA a letter claiming that our logo parody infringes on their trademark rights and demanding that we stop using it. Our legal eagles fired back with a letter saying, in short, "Umm, not quite." (Though, as lawyers always tend to be, they were a bit more technical than that.) In the letter—sent to LF LLC (which has the most generic, nondescript corporate name EVER)—our corporate counsel wrote: Pow! That's gotta hurt—though not nearly as much as being caught in one of Lowe's glue traps.

We have an urgent action alert up on our site right now, asking department store chain Lowe’s to pull the glue traps from its shelves ASAP. The deal with glue traps (as a lot of people find out the hard way when they use them) is that they’re exactly as crude as they sound. Animals trapped by glue boards generally die of starvation, dehydration, self-mutilation, or shock after they’ve finally exhausted themselves struggling to get free. The whole process, as you might imagine, is just supremely unpleasant, and not the sort of thing that any self-respecting home improvement warehouse should be endorsing.

You can make that point to Lowe’s through the handy little web form on this page.

Deflocked, baby. Deflocked.

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