Check out how PETA Europe and PETA India celebrated Valentine’s Day a few hours ago. I love it. Love the bed, love the signs, love it all. As you can see, they’re a tiny bit more conservative in Mumbai than Dublin, but I gotta be honest, those wings and the heart bow and arrow are pretty hot.

Sky News in Britain did a really cool slideshow of both demos. Check it out here.

Wow, check out this photo of Victoria’s Secret supermodel Fernanda Tavares sporting our “No Fur” button. I got it on Valentine’s Day, no less! Of course, I got it from my friend Michael, who she actually sent it to, but whatever, I've never been one to let details get in the way of destiny ...

And here she is in a slightly different pose, in an ad she shot for us a while back.

Fernanda’s not just a pretty face either. Check out her quote from the interview she did while shooting the ad: "Fashion is supposed to be fun, but there is nothing fun about breaking animals’ necks and killing them with genital electrocution—common fates for animals destined to become fur coats," says Fernanda. "The fur industry butchers animals and pollutes our environment. I could never wear fur."

I love you, Fernanda.

Even if the cruelty of factory farming, the increased heart attack and cancer risk, and the environmental devastation caused by the meat industry don't convince you to go vegetarian, I'm certain that the prospect of being the sexiest smelling person in your office will sway you. According to a recent study published by the NIH,

Hott! Scientists sure do know how to make stuff sound sexy when they want to. Unfortunately for me, my fragrant vegan odor doesn't have much effect on my female colleagues, since (as you might expect) pretty much all of the dudes in my office are rocking a nonmeat diet. But if you're looking for a way to make yourself stand out from the competition with the dreaded Valentine's Day holiday looming, it may be worth a shot. Just so I've got my bases covered—for those of you who are already vegetarian but still smell kind of funky, you can find a whole range of cruelty-free deodorants here.

Remember Rocket Boy from the other day? Well, just when you thought we were all out of impotence ads for this year, we’re rolling out the pièce de resistance.

Nice work, Brad.

Just in case you didn’t catch The O’Reilly Factor last night, Bill was more than fair and did a great job covering our State of the Union Undress.

If you’d like to watch the full clip, it's on the front page of FoxNews.com today.

And back by popular demand, here’s the video that started it all …

It's a culture war, and you're invited! Mr. Culture Warrior himself, Bill O’Reilly, is having PETA VP Lisa Lange on his show tonight to talk about our State of the Union Undress and the use of nudity to draw attention to a serious issue like animal rights.

I think you know what side of the issue Lisa will take, and I guess we’ll just have to wait and see what side good ol' Bill will be taking.

The O’Reilly Factor, Fox News Channel, 8 Eastern, 5 Pacific. And let’s be honest, it definitely beats watching everyone’s favorite germophobe Howie Mandel on Deal or No Deal.

The first time I saw Steven Glover, more commonly known as Steve-O, was in the opening credits of Jackass: The Movie. Steve-O and about eight of his best friends had all climbed into a shopping cart and pushed off from the top of a massive hill to see how long it would take before they smashed into a wall, flying onto the concrete and sustaining various potentially career-ending injuries. I would never have dreamed that it was possible for Steve-O to do something even awesomer than that—until the other week when he sat down with those wild, fun-loving hipsters in PETA's youth division, peta2, to talk about his experience at Ringling's clown college, and his thoughts about the circus's treatment of animals. Yes, I know "awesomer" isn't a word, but if anything merits it, this interview does. Definitely check it out if you haven’t seen it yet.

Julien MacDonald, a fashion designer who is as notorious for his cruel use of fur as he is for a recent run-in with flour-wielding animal lovers (that's Julien on the right, next to Paris Hilton, also in white), recently extended an invitation to our dear friend Pamela Anderson to attend his Fashion Week show in London. In keeping with her character, Pamela—who could have responded in a number of ways—chose the classy route, politely declining the offer and recommending a few useful resources for Julien to educate himself about the fur issue.

As my mother always told me, "When pelting someone with flour fails, some gentle coaxing from a beautiful blonde will often do the trick." OK, my mother never said that. But it seems very apt in this case. Here's Pam's letter:

Getty Images

A few days ago, Eva Longoria (of Desperate Housewives fame) was heckled in London—where she was launching the Harrods' Winter Sale—for her nasty habit of draping herself in dead animals. For people who do care about animals, Eva's track-record has been pretty abysmal. In an interview last year, she told Oprah that she can "skin a deer and a pig and a snake - and rabbits," when she was talking about some of the things she learned in her childhood. Sounds like a hell of an education—and it may explain her crappy attitude towards people who try to educate her about the cruelty she's supporting by wearing fur. The New York Post reported the story as follows:

I have to admit that Desperate Housewives is a kind of a good show, but it's always sad when you find out that the villains in TV shows are villains in real life too. Hopefully this experience will give her something to think about.

Diddy flaunting his dead animal coat

When Diddy promised to remove the raccoon dog fur coats which were mislabeled as "faux" from his store and stop production of the cruel garments, some people began to think that the rapper might actually care about something other than bling. Now it appears that they might have jumped the gun ...

According to the New York Post, as of Christmas Eve, Diddy still had yet to take the dog-fur coats off the racks of his Fifth Avenue flagship store:

What's next Diddy, kitten-trim earmuffs?