Loz Flowers | cc by 2.0

Dworkin Furs in Ottawa has been peddling pelts for more than a century. But 100 years of cruelty is coming to an end as Dworkin Furs sells off the last of its skins and shuts its doors.

While management at Dworkin is staying mum, business professor Ian Lee said fur sales are down because PETA and other groups have exposed the cruelty of the fur industry. "[PETA] have made it less fashionable—or less acceptable, I should say—to wear fur," he told news sources. "You don't close your doors because you're making lots of money … you close your doors because you aren't making money."

Thanks for showing retailers that fur is headed the way of the stagecoach. Let's keep the pressure on by sharing the Pledge to Be Fur-Free on Facebook and adding to the long list of people who wouldn't be caught dead wearing dead animals.

Motorists cruising down L.A.'s Beverly Boulevard might get a little distracted when they spot Olivia Munn's sexy new "I'd Rather Go Naked than Wear Fur" billboard, which The Daily Show correspondent unveiled in person today in Los Angeles.  

"When you think about even that little tiny trim of fur on your gloves or on your collar, that is still coming from an animal that had to endure so much pain just for you," says Munn. "There's nothing good about pretending like you don't know."

Munn, who is currently shooting the new HBO series The Newsroom and the Steven Soderbergh movie Magic Mike, sat down with PETA for an exclusive video interview, which you can watch here.

Munn is also the host of PETA's brand-new video exposé of fur farms in China, the world's leading fur exporter. "As a proud person of Chinese descent, it broke my heart to learn just how terribly animals suffer and die on Chinese fur farms and that there are no penalties for this abuse," explains Munn in the video, which reveals conscious raccoon dogs writhing in pain as workers rip the skin off their bodies. Rabbits scream as workers slit their throats and cut off their heads. Dogs and cats—some of whom still wear collars—are crammed into tiny cages and thrown off trucks.

Please "like" and tweet Olivia's new video so that all your friends can learn why they should leave fur on its original owners' backs.

Megan Park, the star of The Secret Life of the American Teenager, has great fashion sense both on- and off-screen. So, of course, she never wears fur, as she makes crystal clear in a new anti-fur ad for PETA.

Before she was an American teenager, Megan was growing up in Canada and was appalled by the Canadian seal slaughter. With her beau, musician Tyler Hilton, by her side, she chose to reveal her stunning new ad in her native country so that she could encourage fans on both sides of the border to keep fur where it belongs—on animals.

"These animals are skinned alive and kept in small little cages. It's just awful, awful treatment, and there's no reason for it," she says.

Megan and an adorable rescued pup named Tyson remind people that Chinese fur farms often sell dog and cat fur labeled as something else, so if you buy fur, there's no way to know whose skin you're really wearing.

Click here to see the behind-the-scenes video from Megan's photo shoot and join her in getting the secret out: If you wouldn't wear your dog, you shouldn't wear any fur.

While Terrell Suggs is capturing awards for his defensive plays for the Baltimore Ravens, he's also capturing hearts for playing defense for animals. The AFC Defensive Player of the Month stars in a PETA ad that's making January a lot hotter. Quoth the Raven, Nevermore wear fur.

Photo: Gabrielle Revere • Makeup: Demi V.

Suggs slugs it out on the field every week, but as he's quick to point out, "I hit people for a living, and even I couldn't … handle the cruelty to these animals ." The linebacker who challenges every quarterback who crosses his path now has a challenge for everyone: "If you can endure … 10 seconds of the [fur farm] video, you gotta watch it ."

See the video and exclusive behind-the-scenes video footage from Terrell's photo shoot here, and pledge to tackle cruelty by refusing to wear fur.

It's easier for us to think that the horrors of the fur trade—the electrocution, poisoning, and live skinning—happen overseas in faraway places like China and Norway, not in the States. But one PETA supporter sent us these photos taken at a fur processor in Mount Ayr, Iowa—gruesome evidence that the fur industry is still alive and kicking here in America, even if its victims aren't.

If you needed a reminder of why not to buy or wear fur—and to educate anyone you see wearing it about the cruelty involved—here it is. You're welcome.

Animals have voices. They cry out when they are being skinned alive for their fur, being beaten and forced to perform painful tricks, or having their throats cut before being hacked apart for their flesh. Animals express their pain, but often, people don't understand or they choose not to listen.

As animal advocates, we must raise our voices alongside animals' and put into words what they can't. Whether we are calmly explaining to someone at the dog park that his or her dog might be yelping because the animal's prong collar hurts or telling a friend that her mascara was smeared into a bunny's sensitive eyes, we have to speak up. Animals need us to.

If you haven't yet made a New Year's resolution, how about this: Never remain silent when an animal is hurting. Just one small voice can—and often does—save animals from cruelty and abuse. How will you use yours?

The year 2011 was a great one for animals, and 2012 is bound to be even better. Tell us what you plan to do for animals in the coming year, and you could win a gift basket to help you start the year off right! The basket contains a selection of fabulous health, beauty, and whole-food products—including Bija certified organic teas, Green Beaver hair-care products, olive oils, and nutritional supplements—from PETA Business Friend Flora, Inc.

Not sure how to get active for animals in 2012? Here are some ideas:

• Lose excess pounds and improve your health with a low-fat vegan diet.
• Send a PETA video to 10 of your friends, along with New Year's wishes.
• Politely share what you know with people you see wearing fur coats or carrying crocodile purses.
• Set up change jars or swear jars and donate the proceeds to PETA.
• Pledge to take extra-good care of your dogs and cats and the other dependent little beings in your home.

Let us know in the comments section what you have up your sleeve for the new year, and you'll be entered in the drawing for a chance to win the Flora gift basket.

A winner will be chosen at random from the animal-friendly comments that are submitted. The contest will end on January 13, 2012, and we'll contact the winner by January 31, 2012. Make sure that you read our privacy policy and terms and conditions, as you're agreeing to both by commenting. No purchase necessary, void where prohibited by law. Good luck!

Some folks made Christmas merry, while others are in need of making some serious New Year's resolutions to shape up:

• Kisses to hip international clothier Mango. The retailer will no longer sell fur or exotic-animal skins.
• Hisses to Essence magazine for featuring real animal pelts alongside their far more attractive—and humane—faux counterparts in a gallery of "opulent furs."
• Kisses to the Pacific Islands Conservation Initiative for working to designate the waters surrounding the Cook Islands as a sanctuary where sharks won't have their fins cut off for soup.
• Hisses to San Juan Mayor Jorge Santini for sending disturbing Christmas cards showing his family standing alongside taxidermied animals.
• Kisses to the Seattle City Council for protecting animals in Puget Sound and the Pacific Ocean by banning plastic bags from groceries and other retail stores, which can kill birds, turtles, and other marine animals when the bags wash into the water and animals ingest them or become entangled in them.
• Hisses to forever flip-flopping Drew Barrymore for betraying animals by ditching her vegetarian diet to please her boyfriend.
• Kisses to Israel for making cat declawing a crime punishable by up to one year in prison and a $20,000 fine.
• Hisses and gag reflexes to Wendy's for adding a $16 foie gras burger to the menu in its Japanese restaurants.

The best show in Vegas last week wasn't in a casino—it was on the sidewalk on Las Vegas Boulevard. Luck was a lady leopard (and a cow and a snake) when PETA's "showgirls" stripped down on The Strip to reveal their animalistic bodypaint.

Crowds flocked to the ladies like they were the hottest blackjack table, posing for pictures and scooping up information about how animals raised or trapped for their skin suffer.

With the flurry of flashbulbs now over and loads of leaflets distributed, it's a safe bet that any animal skins the passersby will be flaunting from now on will be as fake as an Elvis impersonator.

You and animals both win when you choose animal prints, not animal skins.

Thanks to a Christmas display at the framing shop of John Esty and John Bartlett, anyone wearing fur on New York City's Greenwich Avenue will feel like the West Village idiot.