If PETA's recent successes are any indication, down is going down fast.

The latest company to make the synthetic leap onto our anti-down bandwagon is Colorado's leading furniture manufacturer, Woodley's Fine Furniture. The Woodley brothers started their company decades ago with the intention of offering quality home furnishings that did not take a toll on nature—but they had been designing sofas stuffed with down. After PETA sent the company our down exposé, Woodley's agreed that its vision did not include using feathers that were yanked out of live birds or feathers from birds who had tubes rammed down their throats for the cruel production of foie gras and will no longer purchase down-filled upholstery. 

Ready to make the down industry's feathers fly? Check out PETA's top five ways to take action against down—because if people in the skiing capital of the U.S. are done with down, shouldn't the rest of us embrace warm and soft synthetic options, too?

An 8-foot-tall goose on a busy sidewalk is enough to make people do a double-take. But an 8-foot-tall goose who has had his feathers ripped out is enough to make people stop in their tracks.

PETA's goose made feathers fly in order to ask holiday shoppers to save geese's skin.

PETA's goose is touring the country asking people to be benevolent to birds.

As the hurried shoppers stopped to gape at the goose, they readily accepted information about the cruel down industry. People were horrified to learn that geese are often held down while workers yank out their feathers by the fistful. The birds are often left with gaping wounds, which the workers hastily sew closed without any painkillers.

As shoppers learned, it couldn't be easier to be a friend to fowl. Many companies, including Martha Stewart, The Company Store, and Lands' End, offer bedding or coats made with high-tech synthetic materials like PrimaLoft® and Thinsulate™ that are as warm as down but, unlike bird feathers, don't lose the ability to insulate when they get wet.

Join compassionate shoppers in taking PETA's pledge to be down-free and make a goose's day.