Our very own Pam Anderson has auctioned off her Dodge Viper. Why did she give up this super speedy racer? Because she cares more about real reptiles—and all other exotic animals whose skin is torn from their flesh for fashion. (Don't you love the alliteration bug that I caught today?) Pam has pledged to give the proceeds from the auction to PETA so that we can use the money to inform people who think that they might want a reptile-skin bag about how these amazing animals are treated when they're converted from captivating creatures to cruel clothing. (There I go again!)

Snake skin and alligator skin—heck, all animal skin—were designed for the original occupants' use only. Several thousand years of evolution went into making their scales and hides fit them beautifully—not some misguided fashionista who's going for the "I just got kicked off the island" look.

Posted by Sean Conner

It's a bird! It's a plane! Wait! It's a plane looking to help birds—chickens, to be precise.

Beachgoers flocking (geddit?) to Panama City's crowded beaches had something far more interesting to gawk at this weekend than women in skimpy bikinis, as an airplane hired by PETA flew overhead, towing a banner that read, "Boycott KFC Cruelty."

Now if you've been following PETA campaigns for the last, oh I don't know, 7 years or so, you'd know that this is a huge success considering we spelled all the words right this time around! Way to go, literate banner-manufacturers! (Yes, we got our money back when one banner company misspelled "dangerous")

After reaching a landmark animal welfare agreement earlier last month that will mean better living and dying conditions for all chickens killed for KFCs in Canada (the new faux fried chicken sandwiches offered at most Canadian KFCs are even causing us to celebrate that today is Canada Day), PETA is unleashing its "air force" to turn up the heat on Canadian KFCs' lousy, mean U.S. affiliate. Celebrities from Ryan Gosling and Pam Anderson to Sir Paul McCartney and Russell Simmons have all spoken out against KFC's extreme abuse of chickens, but this is the first time that an airplane has "spoken up" for chickens.

Check out this picture of our superhero for chickens in action!

That's right! Just when you were wondering if she could be any more fabulous, actor and devoted PETA supporter Pamela Anderson continues to set the bar high when it comes to helping animals. She recently announced that she'll be selling her 2000 Dodge Viper (customized with white racing stripes and the whole shebang) along with other personal items at Julien's Auctions' Summer Entertainment Sale of Hollywood Memorabilia and handing profits over to PETA. "I've been working with PETA for 15 years," Pam said to the Associated Press. "They're kind of my ethical advisers. With them, I see actual results."

Pam told the media that she attends charity auctions on a regular basis but doesn't do much collecting herself. "I get sports stuff for my kids," she said. "But me? I, just on a whim, give everything away. This is another one of those opportunities, but it's specific. It goes to the cause."

Whether it comes to talking politics in D.C., hosting news conferences in Paris, doing charity work, speaking out against KFC, and narrating videos, Ms. Anderson has always been a true hero for animals.

You can check out Pam's upcoming new series on E!, Pam: Girl on the Loose, to see scenes from the auction.